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Why ACSI

Organizations of all types from a wide range of diverse industries use the respected ACSI methodology to obtain science-based insights across the complete arc of the customer experience.

The ACSI
Difference

The American Customer Satisfaction Index is the only national cross-industry measure of customer satisfaction that represents the U.S. economy. Organizations of all types from a wide range of diverse industries use the respected ACSI methodology to obtain science-based insights across the complete arc of the customer experience.

  • Property
    • Features and Benefits
  • Unique Benchmarking
    • The only uniform, national, cross-industry measure of customer satisfaction.
  • Pure, Independent Measure
    • Consistent measure over time of the largest companies by market share in each industry.
    • Provides a purely independent perspective of the total customer experience.
  • High Media Profile
    • More than 12 billion media impressions annually on ACSI results for individual companies, industries, and the macroeconomy.
    • Gives clients the confidence of a widely recognized and highly respected indicator of customer satisfaction.
  • Proven Econometric Model
    • Developed at the University of Michigan's Ross School of Business.
    • Provides clients access to a scientific tool backed by decades of empirical research.
  • Proprietary Methodology
    • Stable multivariable modeling system for measuring customer satisfaction.
    • Produces accurate, reliable customer experience data.
  • Cross-Industry Comparisons
    • Offers unique benchmarking capabilities with other industries and select best-in-class companies.
  • Consistent, Uniform Scale
    • Scale of 0 to 100 used since the Index was launched in 1994.
    • Makes possible extensive time-series analyses of customer experience data.
  • Predictive Capabilities
    • Cause-and-effect model measures the drivers and outcomes of customer satisfaction.
    • Helps organizations focus customer satisfaction improvements on the most critical aspects of the customer experience.
    • Provides clients with actionable insights to improve the customer experience and boost bottom-line performance.
  • Macroeconomic Performance
  • Company Financial Performance
  • Company Market Value and Performance
Connect With ACSI

Connect With ACSI

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