Skip to content
April 5, 2016

Retail Sector Retreats to Long-Term Shopper Satisfaction Levels

David Vanamburg

ACSI’s February report on the retail sector shows customer satisfaction down 2.6% year over year for the 2015 holiday season, as consumers may be looking for more in their shopping experiences. Shopper satisfaction overall hit a high mark two years ago amid a post-recession economy where businesses were trying harder to please customers.

As recovery settles in, that honeymoon is over and five of six retail categories return to customer satisfaction levels that align with long-term ACSI averages. While most retailers show ACSI declines compared with 2014, consumers continue to prefer the online shopping experience.

Chicago TribuneRetail Survey: Customer Satisfaction Has Fallen Since Recession ‘Halo Period’ »

CNN MoneyAmerica’s Most Hated Retailer Is … »

Drug Store NewsACSI: Walgreens, CVS Tops in Customer Satisfaction »

Houston ChronicleCustomers Name the Best and Worst Grocery Stores in America »

Rochester Democrat & ChronicleWegmans Rated Top Retailer in Customer Satisfaction »

Connect With ACSI

Connect With ACSI

Want to get in touch with one of our experts? We’d love to hear from you.
Reach out to us using the form below.

I am interested in the following industries (select all that apply):