Televisions
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TELEVISIONS
Whether or not a television is “worth it” is determined by more than just its picture and sound quality. How does it interact with other devices? How about streaming services? Apps? And with all these fancy capabilities, is it still reliable? How does it hold up as a TV overall? ACSI offers robust, data-driven insights tailored to help manufacturers get a deeper understanding of what consumers are looking for and their pain points.
At a glance:
TELEVISIONS
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Inaugural year:
2022
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Updated:
annually
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Most recent data:
2023
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Companies:
6 major companies, plus aggregate of smaller manufacturers
Satisfaction Benchmarks by Company
| Company | 2022 | 2023 | % CHANGE |
|---|---|---|---|
| Televisions | 80 | 81 | 1% |
| LG | 80 | 83 | 4% |
| Hisense | 79 | 82 | 4% |
| Samsung | 83 | 82 | -1% |
| TCL | 80 | 82 | 3% |
| Sony | 79 | 81 | 3% |
| All Others | 79 | 80 | 1% |
| Vizio | 77 | 80 | 4% |
Customer Experience Benchmarks Year-Over-Year Industry Trends
| Benchmarks | 2022 | 2023 |
|---|---|---|
| Image quality | 84 | 85 |
| Screen size | 85 | 85 |
| Ease of initial setup (plug and play) | 83 | 84 |
| Ease of using remote | 81 | 84 |
| Connectivity (USB and HDMI ports, Bluetooth) | 82 | 83 |
| Durability | 82 | 83 |
| Ease of using menus | 82 | 83 |
| Outcome of the service repair* | NM | 83 |
| Quality of mobile app | 83 | 83 |
| Reliability of mobile app (minimal down time, crashes, lags) | 81 | 83 |
| Ease of arranging service* | NM | 82 |
| Exterior design (color, styling, finish) | 82 | 82 |
| Sound quality | 81 | 82 |
| Timeliness of the service repair* | NM | 82 |
| Website satisfaction | 82 | 82 |
| Courtesy and helpfulness of service technician* | NM | 81 |
| Energy efficiency | 81 | 81 |
| Internal configuration options (contrast and resolution) | 82 | 81 |
| Warranty coverage | 78 | 80 |
| Call center satisfaction** | NM | 78 |
| Response to OLED TV burn-in issues** | NM | 77 |
* Represents manufacturer-provided service only
** Metric added in 2023
Industry averages are weighted by companies’ market shares.
2023 results based on data collected July 2022 – June 2023