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Personal Computers

Data-driven insights to unlock your company’s true potential

Monitor user satisfaction and gain prescriptive insights to improve your ACSI score.

PERSONAL
COMPUTERS

An industry riddled with availability of alternatives, personal computer manufacturers require data-validated strategies in order to thrive and gain a competitive edge. This is why ACSI talks to a wide array of customers in the PC industry every day to help companies unlock their true potential and grow their market share.

At a glance:

Personal Computers

  • Inaugural year:

    1994

  • Updated:

    annually

  • Most recent data:

    2022

  • Companies:

    9 major companies, plus aggregate of smaller manufacturers

Satisfaction Benchmarks by Company

Personal Computers
Company 2021 2022 % Change
Personal Computers 79 79 0%
Apple 82 82 0%
Samsung 79 81 3%
Acer 79 79 0%
Amazon 74 79 7%
ASUS 77 79 3%
Dell 78 79 1%
Lenovo 78 79 1%
HP 80 78 -3%
All Others 74 77 4%

Personal Computer Benchmarks

Customer Experience Benchmarks Year-Over-Year Industry Trends

Benchmarks 2021 2022
Website satisfaction 82 84
Call center satisfaction 77 83
Design (size, visual appeal) 82 83
Ability to keep system crashes to a minimum 80 81
Availability of software or apps 80 81
Ease of operation (navigation, settings, touchscreen, mouse) 80 81
Graphics and sound quality 80 81
Availability of accessories (chargers, adapters, printers, game controllers, headphones, cases, covers) 80 80
Processor speed 80 80
Features (operating system, preloaded software or apps, memory, data storage) 79 79

Industry averages are weighted by companies’ market shares.

Personal Computer Benchmarks

2022 Customer Experience Benchmarks by Device Type

Benchmarks Desktop Laptop Tablet
Design (size, visual appeal) 83 83 82
Graphics and sound quality 83 81 82
Ability to keep system crashes to a minimum 83 80 80
Availability of accessories (chargers, adapters, printers,
game controllers, headphones, cases, covers)
82 80 78
Availability of software or apps 82 81 78
Ease of operation (navigation, settings, touchscreen, mouse) 82 81 81
Processor speed 82 80 78
Features (operating system, preloaded software or apps,
memory, data storage)
82 79 79

Connect With ACSI

Connect With ACSI

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