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Personal Computers

Data-driven insights to unlock your company’s true potential

Monitor user satisfaction and gain prescriptive insights to improve your ACSI score.

PERSONAL
COMPUTERS

An industry riddled with availability of alternatives, personal computer manufacturers require data-validated strategies in order to thrive and gain a competitive edge. This is why ACSI talks to a wide array of customers in the PC industry every day to help companies unlock their true potential and grow their market share.

At a glance:

Personal Computers

  • Inaugural year:

    1994

  • Updated:

    annually

  • Most recent data:

    2021

  • Companies:

    9 major companies, plus aggregate of smaller manufacturers

Benchmarks by Industry

Customer Experience Benchmarks Year-Over-Year Industry Trends

Benchmarks 2020 2021
Design (size, visual appeal) 82 82
Website satisfaction 80 82
Ability to keep system crashes to a minimum 79 80
Availability of accessories (chargers, adapters, printers, game controllers, headphones, cases, covers) 80 80
Availability of software or apps 80 80
Ease of operation (navigation, settings, touchscreen, mouse) 80 80
Graphics and sound quality 81 80
Processor speed 79 80
Features (operating system, preloaded software or apps, memory, data storage) 78 79
Call center satisfaction 70 77

*Industry averages are weighted by companies’ market shares.

Satisfaction Benchmarks by Company

Personal Computers
Company 2020 2021 % Change
Personal Computers 78 79 1.3%
Apple 82 82 0%
HP 77 80 4%
Acer 78 79 1%
Samsung 81 79 -2%
Dell 77 78 1%
Lenovo 76 78 3%
ASUS 77 77 0%
All Others 76 74 -3%
Amazon 78 74 -5%

Connect With ACSI

Connect With ACSI

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