An industry riddled with availability of alternatives, personal computer manufacturers require data-validated strategies in order to thrive and gain a competitive edge. This is why ACSI talks to a wide array of customers in the PC industry every day to help companies unlock their true potential and grow their market share.
At a glance:
Most recent data:
9 major companies, plus aggregate of smaller manufacturers
|Design (size, visual appeal)||82||82|
|Ability to keep system crashes to a minimum||79||80|
|Availability of accessories (chargers, adapters, printers, game controllers, headphones, cases, covers)||80||80|
|Availability of software or apps||80||80|
|Ease of operation (navigation, settings, touchscreen, mouse)||80||80|
|Graphics and sound quality||81||80|
|Features (operating system, preloaded software or apps, memory, data storage)||78||79|
|Call center satisfaction||70||77|
*Industry averages are weighted by companies’ market shares.