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Nondurable Products

Benchmark against best-in-class companies in any ACSI industry

Take advantage of ACSI’s cross-industry benchmarking and competitive insights for nondurable categories as well as best-in-class companies in other industries.

NONDURABLE
PRODUCTS

The ACSI has over three decades of experience analyzing customer satisfaction with manufacturers offering a variety of nondurable products to the U.S. consumer market.

At a glance:

Nondurable Products

  • Inaugural year:

    1994

  • Updated:

    annually

  • Most recent data:

    2022

  • Industries:

    apparel, athletics shoes, breweries, food manufacturing, personal care and cleaning products, soft drinks

  • Companies:

    27 major chains, plus aggregate of smaller companies in each industry category

Satisfaction Benchmarks by Company

Food Manufacturing
First Hidden Column Company 2021 2022 % Change
0 Food Manufacturing 80 79 -1%
1 Hershey’s 82 83 1%
1 Quaker (PepsiCo) 82 83 1%
1 Dole 79 80 1%
1 General Mills 81 79 -2%
1 Ferrero 78 78 0%
1 Kellogg’s 78 78 0%
1 Mars 82 78 -5%
1 Tyson 76 78 3%
1 Campbell’s 79 77 -3%
1 Conagra 75 77 3%
1 Kraft Heinz 80 76 -5%
1 All Others 82 81 -1%

Satisfaction Benchmarks by Company

Soft Drinks
First Hidden Column Company 2021 2022 % Change
0 Soft Drinks 78 81 4%
1 Coca-Cola 77 82 6%
1 Keurig Dr Pepper 79 81 3%
1 PepsiCo 78 78 0%
1 All Others 81 81 0%

Satisfaction Benchmarks by Company

Breweries
First Hidden Column Company 2021 2022 % Change
0 Breweries 79 80 1%
1 Constellation Brands NM 81 NA
1 Anheuser-Busch InBev 78 79 1%
1 Molson Coors 77 78 1%
1 All Others 82 82 0%

NM – Not Measured
NA – Not Available

Satisfaction Benchmarks by Company

Personal Care and Cleaning Products
First Hidden Column Company 2021 2022 % Change
0 Personal Care and Cleaning Products 79 79 0%
1 Procter & Gamble 75 83 11%
1 Henkel 78 80 3%
1 Colgate-Palmolive 80 78 -3%
1 Johnson & Johnson 75 78 4%
1 Unilever 79 77 -3%
1 Clorox 83 83 0%
1 All Others 80 79 -1%

Satisfaction Benchmarks by Company

Apparel
First Hidden Column Company 2021 2022 % Change
0 Apparel 78 78 0%
1 Levi Strauss 75 81 8%
1 PVH NM 80 NA
1 Hanesbrands 75 79 5%
1 VF 78 77 -1%
1 All Others 78 77 -1%

NM – Not Measured
NA – Not Available

Satisfaction Benchmarks by Company

Athletic Shoes
First Hidden Column Company 2021 2022 % Change
0 Athletic Shoes 78 81 4%
1 New Balance NM 82 NA
1 Nike 78 81 4%
1 Skechers NM 81 NA
1 Adidas 79 79 0%
1 All Others 78 79 1%

NM – Not Measured
NA – Not Available

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Connect With ACSI

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