Skip to content

Nondurable Products

Benchmark against best-in-class companies in any ACSI industry

Take advantage of ACSI’s cross-industry benchmarking and competitive insights for nondurable categories as well as best-in-class companies in other industries.

NONDURABLE
PRODUCTS

The ACSI has over three decades of experience analyzing customer satisfaction with manufacturers offering a variety of nondurable products to the U.S. consumer market.

At a glance:

Nondurable Products

  • Inaugural year:

    1994

  • Updated:

    annually

  • Most recent data:

    2023

  • Industries:

    apparel, athletic shoes, breweries, food manufacturing, personal care and cleaning products, soft drinks

  • Companies:

    31 major chains, plus aggregate of smaller companies in each industry category

Satisfaction Benchmarks by Company

Food Manufacturing
Company 2022 2023 % CHANGE
Food Manufacturing 79 82 3.8%
All Others 81 84 3.7%
General Mills 79 83 5.1%
Hershey’s 83 83 0.0%
Ferrero 78 81 3.8%
Kellogg’s 78 81 3.8%
Kraft Heinz 76 81 6.6%
Quaker (PepsiCo) 83 81 -2.4%
Campbell’s 77 80 3.9%
Dole 80 80 0.0%
Mars 78 79 1.3%
Conagra Brands 77 78 1.3%
Tyson 78 78 0.0%

Satisfaction Benchmarks by Company

Soft Drinks
Company 2022 2023 % CHANGE
Soft Drinks 81 83 2.5%
Coca-Cola 82 84 2.4%
Keurig Dr Pepper 81 84 3.7%
PepsiCo 78 83 6.4%
All Others 81 78 -3.7%

Satisfaction Benchmarks by Company

Breweries
Company 2022 2023 % CHANGE
Breweries 80 82 2.5%
AB InBev 79 84 6.3%
All Others 82 83 1.2%
Molson Coors 78 80 2.6%
Constellation Brands 81 79 -2.5%

Satisfaction Benchmarks by Company

Personal Care and Cleaning Products
Company 2022 2023 % CHANGE
Personal Care & Cleaning Products 79 82 3.8%
All Others 79 83 5.1%
Clorox 83 83 0.0%
Procter & Gamble 83 83 0.0%
Johnson & Johnson 78 82 5.1%
Colgate-Palmolive 78 81 3.8%
Unilever 77 80 3.9%
Henkel 80 77 -3.8%

Satisfaction Benchmarks by Company

Apparel
Company 2022 2023 % CHANGE
Apparel 78 79 1.3%
Levi Strauss 81 82 1.2%
PVH 80 80 0.0%
All Others 77 79 2.6%
Hanesbrands 79 78 -1.3%
VF 77 77 0.0%

Satisfaction Benchmarks by Company

Athletic Shoes
Company 2022 2023 % CHANGE
Athletic Shoes 81 83 2.5%
Nike 81 84 3.7%
Skechers 81 84 3.7%
New Balance 82 83 1.2%
Adidas 79 82 3.8%
All Others 79 82 3.8%

 

Industry averages are weighted by companies’ market shares.
2023 results based on data collected October 2022 – September 2023
NM – Not measured

Connect With ACSI

Connect With ACSI

Want to get in touch with one of our experts? We’d love to hear from you.
Reach out to us using the form below.

I am interested in the following industries (select all that apply):