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Nondurable Products

Benchmark against best-in-class companies in any ACSI industry

Take advantage of ACSI’s cross-industry benchmarking and competitive insights for nondurable categories as well as best-in-class companies in other industries.

NONDURABLE
PRODUCTS

The ACSI has over three decades of experience analyzing customer satisfaction with manufacturers offering a variety of nondurable products to the U.S. consumer market.

At a glance:

Nondurable Products

  • Inaugural year:

    1994

  • Updated:

    annually

  • Most recent data:

    2022

  • Industries:

    apparel, athletics shoes, breweries, food manufacturing, personal care and cleaning products, soft drinks

  • Companies:

    27 major chains, plus aggregate of smaller companies in each industry category

Satisfaction Benchmarks by Company

Food Manufacturing
Company 2021 2022 % Change
Food Manufacturing 80 79 -1%
Hershey's 82 83 1%
Quaker (PepsiCo) 82 83 1%
All Others 82 81 -1%
Dole 79 80 1%
General Mills 81 79 -2%
Ferrero 78 78 0%
Kellogg's 78 78 0%
Mars 82 78 -5%
Tyson 76 78 3%
Campbell's 79 77 -3%
Conagra 75 77 3%
Kraft Heinz 80 76 -5%

Satisfaction Benchmarks by Company

Soft Drinks

Company 2021 2022 % Change
Soft Drinks 78 81 4%
Coca-Cola 77 82 6%
All Others 81 81 0%
Keurig Dr Pepper 79 81 3%
PepsiCo 78 78 0%

Satisfaction Benchmarks by Company

Breweries

Company 2021 2022 % Change
Breweries 79 80 1%
All Others 82 82 0%
Constellation Brands NM 81 NA
Anheuser-Busch InBev 78 79 1%
Molson Coors 77 78 1%

NM – Not Measured
NA – Not Available

Satisfaction Benchmarks by Company

Personal Care and Cleaning Products

Company 2021 2022 % Change
Personal Care and Cleaning Products 79 79 0%
Clorox 83 83 0%
Procter & Gamble 75 83 11%
Henkel 78 80 3%
All Others 80 79 -1%
Colgate-Palmolive 80 78 -3%
Johnson & Johnson 75 78 4%
Unilever 79 77 -3%

Satisfaction Benchmarks by Company

Apparel

Company 2021 2022 % Change
Apparel 78 78 0%
Levi Strauss 75 81 8%
PVH NM 80 NA
Hanesbrands 75 79 5%
All Others 78 77 -1%
VF 78 77 -1%

NM – Not Measured
NA – Not Available

Satisfaction Benchmarks by Company

Athletic Shoes

Company 2021 2022 % Change
Athletic Shoes 78 81 4%
New Balance NM 82 NA
Nike 78 81 4%
Skechers NM 81 NA
Adidas 79 79 0%
All Others 78 79 1%

NM – Not Measured
NA – Not Available

Connect With ACSI

Connect With ACSI

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