Nondurable Products
Benchmark against best-in-class companies in any ACSI industry
Take advantage of ACSI’s cross-industry benchmarking and competitive insights for nondurable categories as well as best-in-class companies in other industries.
NONDURABLE
PRODUCTS
The ACSI has over two decades of experience analyzing customer satisfaction with manufacturers offering a variety of nondurable products to the U.S. consumer market.
At a glance:
Nondurable Products
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Inaugural year:
1994
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Updated:
annually
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Most recent data:
2021
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Industries:
apparel, athletics shoes, breweries, food manufacturing, personal care and cleaning products, soft drinks
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Companies:
27 major chains, plus aggregate of smaller companies in each industry category
Satisfaction Benchmarks by Company
Soft Drinks
| Company | 2020 | 2021 | % Change |
|---|---|---|---|
| Soft Drinks | 80 | 78 | -2.5% |
| All Others | 80 | 81 | 1% |
| Keurig Dr Pepper | 81 | 79 | -2% |
| PepsiCo | 81 | 78 | -4% |
| Coca-Cola | 79 | 77 | -3% |
Satisfaction Benchmarks by Company
Personal Care and Cleaning Products
| Company | 2020 | 2021 | % Change |
|---|---|---|---|
| Personal Care and Cleaning Products | 79 | 79 | 0.0% |
| Clorox | 81 | 83 | 2% |
| All Others | 79 | 80 | 1% |
| Colgate-Palmolive | 80 | 80 | 0% |
| Unilever | 78 | 79 | 1% |
| Henkel | 79 | 78 | -1% |
| Johnson & Johnson | 79 | 75 | -5% |
| Procter & Gamble | 80 | 75 | -6% |
Satisfaction Benchmarks by Company
Breweries
| Company | 2020 | 2021 | % Change |
|---|---|---|---|
| Breweries | 81 | 79 | -2.5% |
| All Others | 84 | 82 | -2% |
| Anheuser-Busch InBev | 80 | 78 | -3% |
| Molson Coors | 78 | 77 | -1% |
Satisfaction Benchmarks by Company
Athletic Shoes
| Company | 2020 | 2021 | % Change |
|---|---|---|---|
| Athletic Shoes | 77 | 78 | 1.3% |
| Adidas | 77 | 79 | 3% |
| All Others | 77 | 78 | 1% |
| Nike | 78 | 78 | 0% |
Satisfaction Benchmarks by Company
Apparel
| Company | 2020 | 2021 | % Change |
|---|---|---|---|
| Apparel | 79 | 78 | -1.3% |
| All Others | 79 | 78 | -1% |
| VF | 77 | 78 | 1% |
| Hanesbrands | 76 | 75 | -1% |
| Levi Strauss | 79 | 75 | -5% |
Satisfaction Benchmarks by Company
| Company | 2020 | 2021 | % Change |
|---|---|---|---|
| Food Manufacturing | 79 | 80 | 1.3% |
| All Others | 79 | 82 | 4% |
| Hershey | 81 | 82 | 1% |
| Mars | 81 | 82 | 1% |
| Quaker (PepsiCo) | 82 | 82 | 0% |
| General Mills | 78 | 81 | 4% |
| Kraft Heinz | 77 | 80 | 4% |
| Campbell Soup | 77 | 79 | 3% |
| Dole | 81 | 79 | -2% |
| Ferrero | 78 | 78 | 0% |
| Kellogg | 78 | 78 | 0% |
| Tyson | 78 | 76 | -3% |
| Conagra | 79 | 75 | -5% |