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Nondurable Products

Benchmark against best-in-class companies in any ACSI industry

Take advantage of ACSI’s cross-industry benchmarking and competitive insights for nondurable categories as well as best-in-class companies in other industries.

NONDURABLE
PRODUCTS

The ACSI has over two decades of experience analyzing customer satisfaction with manufacturers offering a variety of nondurable products to the U.S. consumer market.

At a glance:

Nondurable Products

  • Inaugural year:

    1994

  • Updated:

    annually

  • Most recent data:

    2021

  • Industries:

    apparel, athletics shoes, breweries, food manufacturing, personal care and cleaning products, soft drinks

  • Companies:

    27 major chains, plus aggregate of smaller companies in each industry category

Satisfaction Benchmarks by Company

Soft Drinks

Company 2020 2021 % Change
Soft Drinks 80 78 -2.5%
All Others 80 81 1%
Keurig Dr Pepper 81 79 -2%
PepsiCo 81 78 -4%
Coca-Cola 79 77 -3%

Satisfaction Benchmarks by Company

Personal Care and Cleaning Products

Company 2020 2021 % Change
Personal Care and Cleaning Products 79 79 0.0%
Clorox 81 83 2%
All Others 79 80 1%
Colgate-Palmolive 80 80 0%
Unilever 78 79 1%
Henkel 79 78 -1%
Johnson & Johnson 79 75 -5%
Procter & Gamble 80 75 -6%

Satisfaction Benchmarks by Company

Breweries

Company 2020 2021 % Change
Breweries 81 79 -2.5%
All Others 84 82 -2%
Anheuser-Busch InBev 80 78 -3%
Molson Coors 78 77 -1%

Satisfaction Benchmarks by Company

Athletic Shoes

Company 2020 2021 % Change
Athletic Shoes 77 78 1.3%
Adidas 77 79 3%
All Others 77 78 1%
Nike 78 78 0%

Satisfaction Benchmarks by Company

Apparel

Company 2020 2021 % Change
Apparel 79 78 -1.3%
All Others 79 78 -1%
VF 77 78 1%
Hanesbrands 76 75 -1%
Levi Strauss 79 75 -5%

Satisfaction Benchmarks by Company

Food Manufacturing
Company 2020 2021 % Change
Food Manufacturing 79 80 1.3%
All Others 79 82 4%
Hershey 81 82 1%
Mars 81 82 1%
Quaker (PepsiCo) 82 82 0%
General Mills 78 81 4%
Kraft Heinz 77 80 4%
Campbell Soup 77 79 3%
Dole 81 79 -2%
Ferrero 78 78 0%
Kellogg 78 78 0%
Tyson 78 76 -3%
Conagra 79 75 -5%

Connect With ACSI

Connect With ACSI

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