

Nondurable Products
Benchmark against best-in-class companies in any ACSI industry
Take advantage of ACSI’s cross-industry benchmarking and competitive insights for nondurable categories as well as best-in-class companies in other industries.
NONDURABLE
PRODUCTS
The ACSI has over two decades of experience analyzing customer satisfaction with manufacturers offering a variety of nondurable products to the U.S. consumer market.
At a glance:
Nondurable Products
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Inaugural year:
1994
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Updated:
annually
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Most recent data:
2021
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Industries:
apparel, athletics shoes, breweries, food manufacturing, personal care and cleaning products, soft drinks
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Companies:
27 major chains, plus aggregate of smaller companies in each industry category
Satisfaction Benchmarks by Company
Soft Drinks
Company | 2020 | 2021 | % Change |
---|---|---|---|
Soft Drinks | 80 | 78 | -2.5% |
All Others | 80 | 81 | 1% |
Keurig Dr Pepper | 81 | 79 | -2% |
PepsiCo | 81 | 78 | -4% |
Coca-Cola | 79 | 77 | -3% |
Satisfaction Benchmarks by Company
Personal Care and Cleaning Products
Company | 2020 | 2021 | % Change |
---|---|---|---|
Personal Care and Cleaning Products | 79 | 79 | 0.0% |
Clorox | 81 | 83 | 2% |
All Others | 79 | 80 | 1% |
Colgate-Palmolive | 80 | 80 | 0% |
Unilever | 78 | 79 | 1% |
Henkel | 79 | 78 | -1% |
Johnson & Johnson | 79 | 75 | -5% |
Procter & Gamble | 80 | 75 | -6% |
Satisfaction Benchmarks by Company
Breweries
Company | 2020 | 2021 | % Change |
---|---|---|---|
Breweries | 81 | 79 | -2.5% |
All Others | 84 | 82 | -2% |
Anheuser-Busch InBev | 80 | 78 | -3% |
Molson Coors | 78 | 77 | -1% |
Satisfaction Benchmarks by Company
Athletic Shoes
Company | 2020 | 2021 | % Change |
---|---|---|---|
Athletic Shoes | 77 | 78 | 1.3% |
Adidas | 77 | 79 | 3% |
All Others | 77 | 78 | 1% |
Nike | 78 | 78 | 0% |
Satisfaction Benchmarks by Company
Apparel
Company | 2020 | 2021 | % Change |
---|---|---|---|
Apparel | 79 | 78 | -1.3% |
All Others | 79 | 78 | -1% |
VF | 77 | 78 | 1% |
Hanesbrands | 76 | 75 | -1% |
Levi Strauss | 79 | 75 | -5% |
Satisfaction Benchmarks by Company
Company | 2020 | 2021 | % Change |
---|---|---|---|
Food Manufacturing | 79 | 80 | 1.3% |
All Others | 79 | 82 | 4% |
Hershey | 81 | 82 | 1% |
Mars | 81 | 82 | 1% |
Quaker (PepsiCo) | 82 | 82 | 0% |
General Mills | 78 | 81 | 4% |
Kraft Heinz | 77 | 80 | 4% |
Campbell Soup | 77 | 79 | 3% |
Dole | 81 | 79 | -2% |
Ferrero | 78 | 78 | 0% |
Kellogg | 78 | 78 | 0% |
Tyson | 78 | 76 | -3% |
Conagra | 79 | 75 | -5% |