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Household Appliances and Electronics

Dive deeper into the appliance market with category-specific metrics

Benchmark against leaders across categories with data tailored to major household appliances.


The shift in consumer lifestyle and rise in spending power has created a need for reliable technology and premium quality when it comes to everyday appliances and electronics. ACSI offers robust, data-driven insights tailored to help category leaders get a deeper understanding of consumer needs and pain points. 

At a glance:

Household Appliances

  • Inaugural year:


  • Updated:


  • Most recent data:


  • Companies:

    6 major companies, plus aggregate of smaller manufacturers

Benchmarks by Industry

2021 Customer Experience Benchmarks

Benchmarks 2021
Durability 81
Exterior design (color, styling, finish) 81
Reliability of mobile app (minimal down time, crashes, lags) 79
Website satisfaction 79
Quality of mobile app 78
Warranty coverage 78
Courtesy and helpfulness of service technician 75
Outcome of the service repair 74
Timeliness of the service repair 74
Ease of arranging service 73

*Industry averages are weighted by companies’ market shares.

Satisfaction Benchmarks by Company

Household Appliances

Company 2020 2021 % Change
Household Appliances 79 78 -1.3%
Samsung 78 80 3%
All Others 79 79 0%
LG 80 79 -1%
Electrolux 79 78 -1%
GE Appliances (Haier) 80 78 -3%
Whirlpool 79 77 -3%
Bosch 79 74 -6%

Satisfaction Benchmarks by Industry

Televisions and Media Players

Industry 2020 2021 % Change
Televisions and Media Players 80 78 -2.5%

Connect With ACSI

Connect With ACSI

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