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ACSI Experts

The World’s Leading Authority on Customer Satisfaction

Dr. Claes Fornell

Founder and Chairman

Claes Fornell is the Distinguished Donald C. Cook Emeritus Professor of Business at the University of Michigan. In 1994, Fornell founded the American Customer Satisfaction Index (ACSI)—a monthly economic indicator of the quality of economic output. Fornell is the author of several books and hundreds of articles examining customer satisfaction and consumer behavior. According to the International Journal of Research in Marketing, Fornell is the author of 3 of the 20 most influential papers in marketing science published in leading academic marketing journals (and 5 of the top 50) over a 20-year period. Fornell’s seminal book, The Satisfied Customer, is a must-read blueprint for understanding the value of customer satisfaction in modern business practice. In addition to ACSI LLC, Fornell has founded several companies, including CFI Group, ForeSee Results, and Exponential ETFs.
Dr. Forrest V. Morgeson III

Director of Research and Global CSI Manager

Forrest Morgeson is responsible for managing ACSI’s academic research and statistical analysis, as well as its international partnership program and global custom research projects. Morgeson’s areas of expertise include citizen satisfaction with government services, cross-national citizen and consumer satisfaction, and the financial impact of customer satisfaction in the private sector. His research has been published in leading peer-reviewed marketing and business administration journals. Morgeson’s book entitled Citizen Satisfaction: Improving Government Performance, Efficiency, and Citizen Trust was released in 2014. Morgeson is Assistant Professor of Marketing in the Broad College of Business at Michigan State University. He has consulted with dozens of government agencies and multiple corporations on both citizen and consumer satisfaction, and has delivered lectures and presentations in more than 30 countries around the world.
Dr. G. Tomas M. Hult

ACSI and Global CSI Research Associate

Tomas Hult is Professor and Byington Endowed Chair in the Broad College of Business at Michigan State University. He regularly speaks at high-profile events (United Nations, World Investment Forum, European Commission) and publishes influential op-ed articles (The HillTIMEFortune, and World Economic Forum). He is a member of the Expert Network of the World Economic Forum and United Nations/UNCTAD’s Network of the World Investment Forum. Hult has been featured on “Talks at Google” and per Google Scholar, he is among the world’s top-cited business academicians. Hult is also one of only about 100 Elected Fellows of the Academy of International Business, and he was named the Academy of Marketing Science Distinguished Marketing Educator in 2016 as the top marketing professor in the world for career achievements. The ACSI leverages Hult’s expertise in a variety of research, consulting, and training projects
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