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Fast Food Restaurants

Customer satisfaction benchmarks and strategic insights for fast food restaurants

Understand the key drivers of satisfaction to build profitable customer loyalty by becoming an ACSI client today.

FAST FOOD
RESTAURANTS

Customers are not starved for options when it comes to choosing a fast food business to visit. Stand out against the competition with ACSI benchmarking. Discover which elements of the customer experience keep your customers coming back and what you can do to attract more.

At a glance:

Fast Food Restaurants

  • Inaugural year:

    1994

  • Updated:

    annually

  • Most recent data:

    2023

  • Companies:

    23 major chains, plus aggregate of smaller fast food outlets

Satisfaction Benchmarks by Company

Fast Food Restaurants
First Hidden Column Company 2022 2023 % Change
0 Fast Food Restaurants 76 78 3%
1 Wendy’s 73 74 1%
1 Jack in the Box 72 73 1%
1 Taco Bell (Yum! Brands) 72 71 -1%
1 Popeyes (RBI) 71 74 4%
1 McDonald’s 68 69 1%
1 Starbucks 77 78 1%
1 Arby’s (Inspire Brands) 76 77 1%
1 Five Guys 76 78 3%
1 Papa Johns 76 80 5%
1 Little Caesars 75 74 -1%
1 Panda Express 75 77 3%
1 Subway 75 75 0%
1 Dairy Queen 74 75 1%
1 Dunkin’ (Inspire Brands) 74 77 4%
1 Sonic (Inspire Brands) 74 72 -3%
1 Jimmy John’s (Inspire Brands) 79 84 6%
1 KFC (Yum! Brands) 78 81 4%
1 Chipotle 77 75 -3%
1 Panera Bread 77 76 -1%
1 Pizza Hut (Yum! Brands) 77 78 1%
1 Domino’s 78 78 0%
1 Burger King (RBI) 75 76 1%
1 Chick-fil-A 83 85 2%
1 All Others 79 82 4%

2023 results based on data collected April 2022 – March 2023.

Fast Food Restaurant Benchmarks

Customer Experience Benchmarks Year-Over-Year Industry Trends

Benchmarks 2022 2023
Accuracy of food order 83 85
Quality of mobile app 83 84
Reliability of mobile app (minimal down time, crashes, lags) 82 84
Beverage quality (taste, temperature) 81 83
Courtesy and helpfulness of staff 82 83
Food quality (taste, temperature, freshness of ingredients) 81 83
Website satisfaction 81 83
Restaurant layout and cleanliness 81 82
Speed of check-out or delivery 80 82
Variety of beverages on menu 77 80
Variety of food on menu 79 80

Industry averages are weighted by companies’ market shares.

Connect With ACSI

Connect With ACSI

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