Nondurable Products
Benchmark against best-in-class companies in any ACSI industry
Take advantage of ACSI’s cross-industry benchmarking and competitive insights for nondurable categories as well as best-in-class companies in other industries.
NONDURABLE
PRODUCTS
The ACSI has over three decades of experience analyzing customer satisfaction with manufacturers offering a variety of nondurable products to the U.S. consumer market.
At a glance:
Nondurable Products
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Inaugural year:
1994
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Updated:
annually
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Most recent data:
2023
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Industries:
apparel, athletic shoes, breweries, food manufacturing, personal care and cleaning products, soft drinks
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Companies:
31 major chains, plus aggregate of smaller companies in each industry category
Satisfaction Benchmarks by Company
Company | 2022 | 2023 | % CHANGE |
---|---|---|---|
Food Manufacturing | 79 | 82 | 3.8% |
All Others | 81 | 84 | 3.7% |
General Mills | 79 | 83 | 5.1% |
Hershey’s | 83 | 83 | 0.0% |
Ferrero | 78 | 81 | 3.8% |
Kellogg’s | 78 | 81 | 3.8% |
Kraft Heinz | 76 | 81 | 6.6% |
Quaker (PepsiCo) | 83 | 81 | -2.4% |
Campbell’s | 77 | 80 | 3.9% |
Dole | 80 | 80 | 0.0% |
Mars | 78 | 79 | 1.3% |
Conagra Brands | 77 | 78 | 1.3% |
Tyson | 78 | 78 | 0.0% |
Satisfaction Benchmarks by Company
Company | 2022 | 2023 | % CHANGE |
---|---|---|---|
Soft Drinks | 81 | 83 | 2.5% |
Coca-Cola | 82 | 84 | 2.4% |
Keurig Dr Pepper | 81 | 84 | 3.7% |
PepsiCo | 78 | 83 | 6.4% |
All Others | 81 | 78 | -3.7% |
Satisfaction Benchmarks by Company
Company | 2022 | 2023 | % CHANGE |
---|---|---|---|
Breweries | 80 | 82 | 2.5% |
AB InBev | 79 | 84 | 6.3% |
All Others | 82 | 83 | 1.2% |
Molson Coors | 78 | 80 | 2.6% |
Constellation Brands | 81 | 79 | -2.5% |
Satisfaction Benchmarks by Company
Company | 2022 | 2023 | % CHANGE |
---|---|---|---|
Personal Care & Cleaning Products | 79 | 82 | 3.8% |
All Others | 79 | 83 | 5.1% |
Clorox | 83 | 83 | 0.0% |
Procter & Gamble | 83 | 83 | 0.0% |
Johnson & Johnson | 78 | 82 | 5.1% |
Colgate-Palmolive | 78 | 81 | 3.8% |
Unilever | 77 | 80 | 3.9% |
Henkel | 80 | 77 | -3.8% |
Satisfaction Benchmarks by Company
Company | 2022 | 2023 | % CHANGE |
---|---|---|---|
Apparel | 78 | 79 | 1.3% |
Levi Strauss | 81 | 82 | 1.2% |
PVH | 80 | 80 | 0.0% |
All Others | 77 | 79 | 2.6% |
Hanesbrands | 79 | 78 | -1.3% |
VF | 77 | 77 | 0.0% |
Satisfaction Benchmarks by Company
Company | 2022 | 2023 | % CHANGE |
---|---|---|---|
Athletic Shoes | 81 | 83 | 2.5% |
Nike | 81 | 84 | 3.7% |
Skechers | 81 | 84 | 3.7% |
New Balance | 82 | 83 | 1.2% |
Adidas | 79 | 82 | 3.8% |
All Others | 79 | 82 | 3.8% |
Industry averages are weighted by companies’ market shares.
2023 results based on data collected October 2022 – September 2023
NM – Not measured