ACSI Related Research

In addition to helping particular companies and government agencies better understand the satisfaction of their customers, ACSI data have been used extensively by academic researchers and others interested in studying the dynamics of customer satisfaction. For copies of unpublished material, please make note of the document number and contact: This email address is being protected from spambots. You need JavaScript enabled to view it.

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The Satisfied Customer

When faced with the choice between cutting costs or improving customer service, most companies focus on tangible assets. But in our service economy, the most important asset is intangible: a company's relationship with its customers. The Satisfied Customer teaches firms how to quantify and increase the value of their customer relationships—what author and ACSI founder Claes Fornell calls the Customer Asset. Fornell's clarion call to managers worldwide is a must-read blueprint for understanding the value of customer satisfaction in modern business practice.

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