June 2012 and Historical ACSI Benchmarks

Updated on June 19, 2012

Sector: Accommodation & Food Services
Industry: hotels, limited-service restaurants, full-service restaurants

Sector: Transportation
Industries: airlines, consumer shipping, U.S. Postal Service

Base-
line
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 Previous
Year
%
Change
First
Year
%
Change
ACCOMMODATION & FOOD SERVICES 73.2 71.6 69.5 70.2 70.0 70.7 71.2 71.0 71.0 73.4 71.7 74.2 75.8 75.7 77.3 78.9 77.3 79.4 78.9 79.2 0.4 8.2
Full-Service Restaurants                           81 80 84 81 82 80 81 1.3 0.0
Red Lobster (Darden)                           78 79 80 83 82 83 83 0.0 6.4
Olive Garden (Darden)                           80 82 81 84 82 80 83 3.8 3.8
Applebee's                           NM NM NM NM NM 77 82 6.5 6.5
Outback Steakhouse                           79 76 77 80 81 81 81 0.0 2.5
All Others                           82 80 85 81 82 81 81 0.0 -1.2
Chili's                           75 73 74 78 79 76 78 2.6 4.0
Base-
line
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 Previous
Year
%
Change
First
Year
%
Change
Limited-Service Restaurants 69 70 66 68 69 69 70 71 71 74 NM** 76 77 77 78 78 75 79 80 80 0.0 15.9
Subway NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM 82 83 1.2 1.2
All Others 73 74 75 73 74 74 72 73 74 75 NM 78 80 79 80 83 76 81 82 82 0.0 12.3
Papa John's NM NM NM NM NM 76 77 78 76 76 NM 78 79 77 76 75 80 79 83 82 -1.2 7.9
Little Caesar 72 69 69 73 71 NM 69 70 74 75 NM 74 77 75 75 75 78 80 82 82 0.0 13.9
KFC (YUM! Brands) 67 68 69 67 64 64 65 63 69 71 NM 69 70 71 70 69 75 75 75 81 8.0 20.9
Dominos Pizza 67 70 68 68 70 67 69 73 75 75 NM 71 75 75 75 77 77 77 77 81 5.2 20.9
Dunkin' Donuts NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM 79 80 1.3 1.3
Pizza Hut (YUM! Brands) 69 66 63 71 71 68 70 71 70 75 NM 71 76 72 76 74 78 81 78 80 2.6 15.9
Starbucks NM NM NM NM NM NM NM NM NM NM NM NM 77 78 77 76 78 80 76 80 5.3 3.9
Wendy's 72 73 71 69 73 71 70 72 74 74 NM 75 76 78 73 76 77 77 78 79 1.3 9.7
Burger King 66 65 67 68 64 66 67 65 68 68 NM 71 70 69 71 69 74 75 75 76 1.3 15.2
Taco Bell (YUM! Brands) 66 66 66 67 64 64 63 66 67 68 NM 72 70 69 70 73 74 76 77 74 -3.9 12.1
McDonald's 63 63 60 60 61 61 59 62 61 64 NM 62 63 64 69 70 67 72 73 73 0.0 15.9

Score tables print best in landscape.

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Notes
ACSI releases industry results monthly and updates the national index quarterly. Baseline measurements are from the summer of 1994.

The "All Others" score for an industry represents the remainder of the total industry market share, less the market shares of the ACSI-measured companies. It is an aggregate of a representative number of customer interviews from each of potentially hundreds of smaller companies within the industry. Individual company scores within the "All Others" category cannot be derived without additional data collection (see "ACSI Services," or to generate your own ACSI score using the ACSI methodology, see "ACSI MonitorSM").

**The limited-service restaurant industry was not measured in 2004 due to a change in the quarterly measurement system that was in place at that time.