July 2012 and Historical ACSI Benchmarks

Updated on July 17, 2012

E-Business
Industries: Internet news & information, Internet portals & search engines, Internet social media

Base-
line
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 Previous
Year
%
Change
First
Year
%
Change
E BUSINESS             63.0 65.0 68.7 71.4 72.5 75.9 76.5 75.2 79.3 81.5 73.5 75.4 74.2 71.3 -3.9 13.2
Internet News and Information                 73 74 75 75 73 75 75 74 74 73 73 73 0.0 0.0
FOXNews.com                 NM NM NM NM NM NM NM NM 82 82 84 82 -2.4 0.0
ABCNews.com                 74 74 74 74 73 74 75 71 75 77 76 75 -1.3 1.4
NBCNews.com                 73 74 74 73 72 74 76 73 74 74 73 75 2.7 2.7
NYTimes.com                 71 70 72 72 72 73 75 73 76 73 74 74 0.0 4.2
CNN.com (Time Warner)                 72 72 74 72 74 73 73 71 73 74 75 73 -2.7 1.4
USATODAY.com                 71 72 72 72 74 72 73 74 77 76 75 73 -2.7 2.8
All Others                 73 75 75 78 74 77 76 75 73 72 72 72 0.0 -1.4
TheHuffingtonPost.com (AOL)                 NM NM NM NM NM NM NM NM NM 69 69 69 0.0 0.0
Base-
line
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 Previous
Year
%
Change
First
Year
%
Change
Internet Portals and Search Engines             63 65 68 71 72 76 77 75 80 83 77 80 79 76 -3.8 20.6
Google             NM NM 80 82 82 82 81 78 86 86 80 83 82 77 -6.1 -3.8
Yahoo!             74 73 76 78 78 80 76 79 77 77 76 79 78 76 -2.6 2.7
Bing (Microsoft)             NM NM NM NM NM NM NM NM NM NM 77 82 81 76 -6.2 -1.3
MSN (Microsoft)             71 67 72 74 75 75 74 75 75 75 75 78 78 74 -5.1 4.2
AOL             56 58 59 65 67 71 74 67 69 70 74 75 74 71 -4.1 26.8
All Others             67 72 72 78 78 77 78 75 76 78 82 81 80 70 -12.5 4.5
AltaVista             NM NM 61 63 66 NM NM NM NM NM NM NM NM NM N/A N/A
Base-
line
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 Previous
Year
%
Change
First
Year
%
Change
Internet Social Media                                 70 70 69 68 -1.4 -2.9
Wikipedia                                 77 78 78 78 0.0 1.3
Pinterest                                 NM NM 69 72 4.3 4.3
YouTube (Google)                                 73 74 73 71 -2.7 -2.7
Google+                                 NM NM 78 71 -9.0 -9.0
Twitter.com                                 NM NM 64 65 1.6 1.6
Facebook                                 64 66 61 62 1.6 -3.1
LinkedIn                                 NM NM 63 62 -1.6 -1.6
Myspace                                 63 NM NM NM N/A N/A

Score tables print best in landscape.

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Notes
ACSI releases industry results monthly and updates the national index quarterly. Baseline measurements are from the summer of 1994.

The "All Others" score for an industry represents the remainder of the total industry market share, less the market shares of the ACSI-measured companies. It is an aggregate of a representative number of customer interviews from each of potentially hundreds of smaller companies within the industry. Individual company scores within the "All Others" category cannot be derived without additional data collection (see "ACSI Services," or to generate your own ACSI score using the ACSI methodology, see "ACSI MonitorSM").