September 2012 and Historical ACSI Benchmarks

Updated on September 18, 2012

Sector: Manufacturing/Durable Goods
Industries: major appliances, personal computers, televisions & video players/recorders

For benchmarks for other Manufacturing/Durable Goods industries, go to May ACSI Results and August ACSI Results.

Base-
line
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 Previous
Year
%
Change
First
Year
%
Change
MANUFACTURING DURABLE GOODS 79.2 79.8 78.8 78.4 77.9 77.3 79.4 78.7 79.0 79.2 78.3 78.9 80.1 80.9 80.7 81.6 81.3 82.3 83.0 82.0 -1.2 3.5
Household Appliances 85 82 82 80 83 82 85 82 82 81 82 80 81 82 80 81 82 81 81 80 -1.2 -5.9
Whirlpool 87 82 85 82 85 84 86 83 83 82 83 81 82 84 80 83 83 82 83 82 -1.2 -5.7
All Others NM 78 81 79 79 80 78 80 77 77 82 79 80 80 80 79 81 83 79 80 1.3 2.6
General Electric 81 84 81 78 80 80 83 83 82 81 79 81 82 81 80 77 81 79 80 80 0.0 -1.2
Electrolux NM NM NM NM NM NM NM NM NM NM NM NM 80 81 80 79 79 78 82 78 -4.9 -2.5
Kenmore NM NM NM NM NM 85 85 86 83 84 85 NM NM NM NM NM NM NM NM NM N/A N/A
Maytag 85 87 83 85 84 84 87 83 83 81 81 81 #               N/A N/A
Base-
line
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 Previous
Year
%
Change
First
Year
%
Change
Personal Computers 78 75 73 70 71 72 74 71 71 72 74 74 77 75 74 75 78 78 80 79 -1.3 1.3
Apple 77 75 76 70 69 72 75 73 73 77 81 81 83 79 85 84 86 87 86 87 1.2 13.0
Hewlett-Packard 78 80 77 75 72 74 74 73 71 70 71 73 75 76 73 74 77 78 79 80 1.3 2.6
Dell NM NM NM 72 74 76 80 78 76 78 79 74 78 74 75 75 77 77 81 79 -2.5 9.7
Toshiba NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM 77 78 1.3 1.3
Acer NM NM NM NM NM NM NM NM NM NM NM NM NM NM 72 74 77 77 79 77 -2.5 6.9
All Others NM 70 73 72 69 69 68 67 70 69 71 74 77 75 72 74 77 77 80 76 -5.0 8.6
Compaq (Hewlett-Packard) 78 77 74 67 72 71 71 69 68 68 69 67 72 73 70 74 74 75 NM NM N/A N/A
IBM 78 78 74 71 74 73 75 71 NM NM NM NM NM NM NM NM NM NM NM NM N/A N/A
Packard Bell NM NM 71 66 67 66 #                           N/A N/A
Gateway NM NM NM NM 76 76 78 73 72 69 74 72 73 75 #           N/A N/A
Base-
line
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 Previous
Year
%
Change
First
Year
%
Change
Televisions and Video Players 83 81 81 80 79 83 83 81 81 84 82 81 80 83 83 83 85 85 86 85 -1.2 2.4
Sony 86 84 81 81 82 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
SANYO 84 79 81 82 84 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
RCA (Thomson) 83 82 79 79 76 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
Philips Electronics 84 81 82 79 79 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
Panasonic 80 80 80 83 79 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
Mitsubishi Electric & Electronics 81 82 83 81 83 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
JVC 77 78 80 79 80 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
Emerson Electric 80 81 80 NM NM ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
All Others NM 78 80 78 76 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
Zenith Electronics 88 84 84 84 83 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A

Score tables print best in landscape.

Legend
legend

Notes
ACSI releases industry results monthly and updates the national index quarterly. Baseline measurements are from the summer of 1994.

The "All Others" score for an industry represents the remainder of the total industry market share, less the market shares of the ACSI-measured companies. It is an aggregate of a representative number of customer interviews from each of potentially hundreds of smaller companies within the industry. Individual company scores within the "All Others" category cannot be derived without additional data collection (see "ACSI Services," or to generate your own ACSI score using the ACSI methodology, see "ACSI MonitorSM").