October 2012 and Historical ACSI Benchmarks

Updated on October 16, 2012

Sector: Manufacturing/Nondurable Goods
Industries: breweries, cigarettes, personal care & cleaning products, soft drinks

For benchmarks for other Manufacturing/Nondurable Goods industries, go to November ACSI Results.

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95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 Previous
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%
Change
First
Year
%
Change
MANUFACTURING NONDURABLE GOODS 81.6 81.2 79.0 78.5 78.8 80.0 80.8 80.3 81.0 80.9 80.8 81.8 82.3 81.7 82.3 81.5 81.3 81.0 81.9 80.9 79.5 -1.7 -2.6
Apparel 82 81 78 77 79 79 79 79 80 80 79 81 80 82 80 82 83 80 79 79 78 -1.3 -4.9
VF 83 80 80 81 79 78 82 84 82 84 79 82 82 84 83 81 85 83 82 81 84 3.7 1.2
Jones Group NM NM NM NM NM NM NM 79 78 78 77 82 79 81 84 83 81 79 82 80 81 1.3 2.5
Levi Strauss 84 83 80 81 75 76 79 80 78 80 80 79 79 80 78 83 81 81 82 82 80 -2.4 -4.8
Hanesbrands 83 81 75 81 77 78 78 76 78 80 79 79 82 82 80 82 81 82 79 81 78 -3.7 -6.0
All Others 79 80 78 77 79 79 79 79 80 80 79 81 80 82 79 82 83 79 79 78 77 -1.3 -2.5
Fruit of the Loom 83 80 78 77 80 80 79 NM NM NM NM NM NM NM NM NM NM NM NM NM NM N/A N/A
Liz Claiborne 84 81 81 77 78 76 79 79 80 78 79 78 81 79 79 82 79 79     N/A N/A
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95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 Previous
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%
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First
Year
%
Change
Athletic Shoes 79 79 77 74 74 76 79 76 79 79 82 77 76 79 79 80 80 81 80 81 80 -1.2 1.3
All Others NM NM NM 73 76 79 79 78 81 81 83 79 81 83 82 83 80 81 80 83 81 -2.4 11.0
Nike 82 78 77 74 73 73 78 74 76 76 78 75 72 75 78 79 80 80 80 78 78 0.0 -4.9
Adidas 75 80 77 74 74 75 78 73 76 74 77 75 78 77 78 78 82 80 77 80 77 -3.8 2.7
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95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 Previous
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%
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First
Year
%
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Breweries 83 81 79 81 82 79 82 80 81 82 79 82 82 83 83 84 82 82 81 81 79 -2.5 -4.8
All Others NM 79 78 83 83 81 83 81 82 84 82 82 83 83 83 83 83 83 83 80 82 2.5 3.8
MillerCoors                                     81 82 81 -1.2 0.0
Anheuser-Busch InBev 84 80 79 81 81 78 81 80 82 82 79 82 81 82 82 85 82 81 81 81 77 -4.9 -8.3
Molson Coors 81 84 79 80 84 78 82 78 79 80 78 82 83 82 83 81 81 81 #     N/A N/A
SABMiller 80 82 78 81 81 81 81 78 79 79 79 81 82 83 82 83 83 84 #     N/A N/A
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95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 Previous
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%
Change
First
Year
%
Change
Cigarettes 81 82 77 77 75 76 76 76 76 76 78 79 78 77 78 72 76 78 79 NM NM N/A N/A
Reynolds American 81 81 84 79 75 77 77 77 79 78 77 80 80 79 78 72 75 77 81 NM NM N/A N/A
Philip Morris 80 81 79 77 75 75 75 75 74 76 78 78 77 76 79 72 77 80 80 NM NM N/A N/A
B.A.T. Industries 87 87 NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM N/A N/A
All Others NM NM 68 75 74 76 76 76 78 NM 80 NM 77 78 75 71 75 76 77 NM NM N/A N/A
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95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 Previous
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%
Change
First
Year
%
Change
Food Manufacturing 84 84 83 81 81 81 81 82 81 81 81 82 83 81 83 83 81 81 83 81 79 -2.5 -6.0
H.J. Heinz 89 87 90 86 86 85 90 89 88 90 88 91 87 90 89 89 88 89 89 87 87 0.0 -2.2
Hershey 86 88 88 84 84 86 85 86 87 85 87 86 86 87 85 87 86 84 85 86 86 0.0 0.0
Nestle 88 86 82 83 83 81 84 83 83 83 83 83 84 83 83 85 84 84 85 83 85 2.4 -3.4
Mars 87 89 86 85 81 84 82 86 83 83 85 83 86 86 86 87 85 87 86 84 85 1.2 -2.3
Quaker (PepsiCo) 82 82 82 85 83 83 86 86 87 86 86 88 85 86 87 87 86 84 86 87 85 -2.3 3.7
General Mills 83 81 86 81 82 81 82 83 83 83 84 82 84 83 84 83 83 83 83 87 85 -2.3 2.4
Kraft 84 84 85 82 84 83 82 82 81 83 84 84 86 84 85 83 81 83 81 86 84 -2.3 0.0
Dole 90 90 85 79 82 80 82 81 82 82 79 81 82 83 83 84 82 83 83 84 83 -1.2 -7.8
Campbell Soup 83 81 84 81 80 81 81 81 80 83 79 81 80 83 80 82 82 79 81 84 83 -1.2 0.0
ConAgra 83 83 82 80 80 80 82 81 83 84 82 86 83 83 84 78 83 83 84 83 82 -1.2 -1.2
Hillshire Brands 86 82 84 80 80 81 82 81 84 83 84 81 85 82 84 85 85 82 83 84 82 -2.4 -4.7
Kellogg 84 84 85 81 83 81 83 83 81 82 81 81 85 83 85 85 81 80 83 85 81 -4.7 -3.6
Tyson 83 80 79 80 79 79 81 80 80 81 79 79 78 78 80 82 77 79 81 80 79 -1.3 -4.8
All Others 83 83 81 80 80 80 80 81 80 80 81 82 83 81 83 82 80 79 82 80 77 -3.8 -7.2
Ralston Foods 82 79 81 #                                   N/A N/A
Pillsbury 88 86 87 82 83 84 84 #                           N/A N/A
Best Foods (CPC International) NM 88 NM NM NM NM #                             N/A N/A
Nabisco 87 84 85 80 83 81 82 #                           N/A N/A
Borden Foods 86 86 84                                   N/A N/A
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95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 Previous
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%
Change
First
Year
%
Change
Personal Care and Cleaning Products 84 84 80 82 82 81 84 83 81 84 83 83 84 85 85 85 83 83 83 83 82 -1.2 -2.4
Clorox 88 88 84 83 85 84 85 85 85 86 88 88 86 87 87 88 86 88 87 85 85 0.0 -3.4
Colgate-Palmolive 84 86 82 83 82 80 80 85 80 83 82 83 84 81 87 83 85 84 83 85 83 -2.4 -1.2
All Others 83 81 77 82 79 80 82 82 80 82 82 83 83 84 83 85 82 84 82 82 82 0.0 -1.2
Procter & Gamble 85 87 85 81 83 81 84 82 81 85 86 82 84 85 85 85 82 82 82 84 82 -2.4 -3.5
Dial 86 85 85 83 81 79 85 84 84 85 85 83 83 86 85 84 83 84 83 84 81 -3.6 -5.8
Unilever 84 83 83 82 83 81 85 83 83 85 85 85 85 86 87 87 87 82 86 85 80 -5.9 -4.8
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95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 Previous
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%
Change
First
Year
%
Change
Pet Food       83 81 82 83 82 82 82 83 82 83 84 84 84 83 82 83 NM NM N/A N/A
Nestle Purina PetCare                 83 83 84 81 82 84 84 86 82 82 83 NM NM N/A N/A
Mars Petcare       81 82 81 81 83 83 83 83 82 82 82 84 83 85 80 82 NM NM N/A N/A
Iams (Procter & Gamble)       NM NM NM NM 80 82 85 82 81 83 82 81 85 80 81 83 NM NM N/A N/A
Hill's Pet Nutrition (Colgate-Palmolive)       85 83 86 82 84 84 85 83 82 83 85 81 80 82 84 83 NM NM N/A N/A
Del Monte                   84 79 83 82 83 83 80 83 82 86 NM NM N/A N/A
All Others       NM 81 82 82 80 82 80 82 83 83 85 84 84 85 82 84 NM NM N/A N/A
H.J. Heinz       85 80 81 84 81 81 #                       N/A N/A
Nestle       83 83 84 81 81 #                         N/A N/A
Ralston Purina       82 81 82 85 83 #                         N/A N/A
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95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 Previous
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%
Change
First
Year
%
Change
Soft Drinks 86 86 86 83 83 84 86 82 85 84 83 83 84 84 83 85 84 85 84 84 82 -2.4 -4.7
Coca-Cola 85 85 87 84 82 84 86 81 85 83 83 84 82 84 85 84 84 85 84 84 83 -1.2 -2.4
PepsiCo 86 87 86 83 83 82 85 84 86 83 83 82 86 84 84 86 84 85 84 85 83 -2.4 -3.5
Dr Pepper Snapple NM 85 86 83 88 85 86 85 86 89 84 83 86 86 87 86 85 82 87 86 82 -4.7 -3.5
All Others NM NM NM NM NM NM NM NM NM NM NM NM 83 83 80 85 79 83 84 82 80 -2.4 -3.6

Score tables print best in landscape.

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Notes
ACSI releases industry results monthly and updates the national index quarterly. Baseline measurements are from the summer of 1994.

The "All Others" score for an industry represents the remainder of the total industry market share, less the market shares of the ACSI-measured companies. It is an aggregate of a representative number of customer interviews from each of potentially hundreds of smaller companies within the industry. Individual company scores within the "All Others" category cannot be derived without additional data collection (see "ACSI Services," or to generate your own ACSI score using the ACSI methodology, see "ACSI MonitorSM").