October 2012 and Historical ACSI Benchmarks

Updated on October 16, 2012

Sector: Manufacturing/Nondurable Goods
Industries: breweries, cigarettes, personal care & cleaning products, soft drinks

For benchmarks for other Manufacturing/Nondurable Goods industries, go to November ACSI Results.

Base-
line
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 Previous
Year
%
Change
First
Year
%
Change
MANUFACTURING NONDURABLE GOODS 81.6 81.2 79.0 78.5 78.8 80.0 80.8 80.3 81.0 80.9 80.8 81.8 82.3 81.7 82.3 81.5 81.3 81.0 81.9 80.9 -1.2 -0.9
Breweries 83 81 79 81 82 79 82 80 81 82 79 82 82 83 83 84 82 82 81 81 0.0 -2.4
MillerCoors                                     81 82 1.2 1.2
Anheuser-Busch InBev 84 80 79 81 81 78 81 80 82 82 79 82 81 82 82 85 82 81 81 81 0.0 -3.6
All Others NM 79 78 83 83 81 83 81 82 84 82 82 83 83 83 83 83 83 83 80 -3.6 1.3
SABMiller 80 82 78 81 81 81 81 78 79 79 79 81 82 83 82 83 83 84 #   N/A N/A
Molson Coors 81 84 79 80 84 78 82 78 79 80 78 82 83 82 83 81 81 81 #   N/A N/A
Base-
line
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 Previous
Year
%
Change
First
Year
%
Change
Cigarettes 81 82 77 77 75 76 76 76 76 76 78 79 78 77 78 72 76 78 79 NM 1.3 -2.5
All Others NM NM 68 75 74 76 76 76 78 NM 80 NM 77 78 75 71 75 76 77 NM 1.3 13.2
B.A.T. Industries 87 87 NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM N/A N/A
Philip Morris 80 81 79 77 75 75 75 75 74 76 78 78 77 76 79 72 77 80 80 NM 0.0 0.0
Reynolds American 81 81 84 79 75 77 77 77 79 78 77 80 80 79 78 72 75 77 81 NM 5.2 0.0
Base-
line
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 Previous
Year
%
Change
First
Year
%
Change
Personal Care and Cleaning Products 84 84 80 82 82 81 84 83 81 84 83 83 84 85 85 85 83 83 83 83 0.0 -1.2
Unilever 84 83 83 82 83 81 85 83 83 85 85 85 85 86 87 87 87 82 86 85 -1.2 1.2
Clorox 88 88 84 83 85 84 85 85 85 86 88 88 86 87 87 88 86 88 87 85 -2.3 -3.4
Colgate-Palmolive 84 86 82 83 82 80 80 85 80 83 82 83 84 81 87 83 85 84 83 85 2.4 1.2
Dial 86 85 85 83 81 79 85 84 84 85 85 83 83 86 85 84 83 84 83 84 1.2 -2.3
Procter & Gamble 85 87 85 81 83 81 84 82 81 85 86 82 84 85 85 85 82 82 82 84 2.4 -1.2
All Others 83 81 77 82 79 80 82 82 80 82 82 83 83 84 83 85 82 84 82 82 0.0 -1.2
Base-
line
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 Previous
Year
%
Change
First
Year
%
Change
Soft Drinks 86 86 86 83 83 84 86 82 85 84 83 83 84 84 83 85 84 85 84 84 0.0 -2.3
Dr Pepper Snapple NM 85 86 83 88 85 86 85 86 89 84 83 86 86 87 86 85 82 87 86 -1.1 1.2
PepsiCo 86 87 86 83 83 82 85 84 86 83 83 82 86 84 84 86 84 85 84 85 1.2 -1.2
Coca-Cola 85 85 87 84 82 84 86 81 85 83 83 84 82 84 85 84 84 85 84 84 0.0 -1.2
All Others NM NM NM NM NM NM NM NM NM NM NM NM 83 83 80 85 79 83 84 82 -2.4 -1.2

Score tables print best in landscape.

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Notes
ACSI releases industry results monthly and updates the national index quarterly. Baseline measurements are from the summer of 1994.

The "All Others" score for an industry represents the remainder of the total industry market share, less the market shares of the ACSI-measured companies. It is an aggregate of a representative number of customer interviews from each of potentially hundreds of smaller companies within the industry. Individual company scores within the "All Others" category cannot be derived without additional data collection (see "ACSI Services," or to generate your own ACSI score using the ACSI methodology, see "ACSI MonitorSM").