Benchmarks By Company

Wal-Mart
Base-
line
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 Previous
Year
%
Change
First
Year
%
Change
Nordstrom 84 83 82 80 79 76 76 76 NM NM NM NM NM 80 80 83 82 84 84 83 -1.2 -1.2
Dillard's 75 74 74 73 71 68 72 75 75 75 77 76 75 76 75 78 78 80 79 81 2.5 8.0
Kohl's NM NM NM NM NM NM NM NM 84 79 79 80 80 79 80 79 81 81 81 81 0.0 -3.6
Dollar General NM NM NM NM NM NM NM NM NM NM NM NM NM 78 75 79 80 78 78 80 2.6 2.6
All Others 76 72 74 71 71 73 70 75 73 78 76 77 74 75 74 75 76 77 78 79 1.3 3.9
J.C. Penney 79 77 78 75 75 75 74 75 74 77 76 78 78 77 78 79 80 82 81 79 -2.5 0.0
Department and Discount Stores 77 75 74 72 73 72 72 75 74 76 74 75 74 73 74 75 76 76 77 77 0.0 0.0
Target                     75 78 77 77 77 80 78 80 81 77 -4.9 2.7
Sears                           72 72 74 75 76 75 77 2.7 6.9
Macy's                       74 71 75 74 71 76 77 78 76 -2.6 2.7
Exchange NM NM 69 69 68 70 70 74 73 71 72 74 70 72 73 73 73 76 75 75 0.0 8.7
Wal-Mart 80 81 74 76 75 72 73 75 74 75 73 72 72 68 70 71 73 70 71 71 0.0 -11.3
Meijer NM 76 75 NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM N/A N/A
Federated Department Stores 71 71 73 66 67 68 69 69 71 71 74 #                 N/A N/A
Kmart 74 72 72 68 71 67 67 74 70 70 67 70 70 #             N/A N/A
May Department Stores 74 75 75 72 72 74 72 75 76 75 76 #                 N/A N/A
R.H. Macy 69 #                                     N/A N/A
Sears Roebuck 73 75 74 71 74 71 73 76 75 73 74 73 73 #             N/A N/A
Target (Department Stores) NM 76 74 72 74 72 72 74 75 73 #                   N/A N/A
Target (Discount Stores) 77 76 77 73 74 74 73 77 78 77 #                   N/A N/A
Montgomery Ward 72 72 73                                 N/A N/A

Score tables print best in landscape.

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Notes
ACSI releases industry results throughout the year and updates the national index quarterly. Baseline measurements are from the summer of 1994.

**The limited-service restaurant industry was not measured in 2004 due to a change in the quarterly measurement system that was in place at that time.
***Measurement for the Internet travel industry was moved from the fourth quarter of 2013 to the first quarter of 2014.

The "All Others" score for an industry represents the remainder of the total industry market share, less the market shares of the ACSI-measured companies. It is an aggregate of a representative number of customer interviews from each of potentially hundreds of smaller companies within the industry. Individual company scores within the "All Others" category cannot be derived without additional data collection (see "ACSI Products and Services," or to generate your own ACSI score using the ACSI methodology, see "ACSI MonitorSM").