Benchmarks By Company

Kohl's

	Base- line	95	96	97	98	99	00	01	02	03	04	05	06	07	08	09	10	11	12	13	Previous Year % Change	First Year % Change
Department and Discount Stores	77	75	74	72	73	72	72	75	74	76	74	75	74	73	74	75	76	76	77		1.3	0.0
Montgomery Ward	72	72	73	†																	N/A	N/A
Nordstrom	84	83	82	80	79	76	76	76	NM	NM	NM	NM	NM	80	80	83	82	84	84		0.0	0.0
R.H. Macy	69	#																			N/A	N/A
Sears														72	72	74	75	76	75		-1.3	4.2
Sears Roebuck	73	75	74	71	74	71	73	76	75	73	74	73	73	#							N/A	N/A
Target											75	78	77	77	77	80	78	80	81		1.3	8.0
Target (Department Stores)	NM	76	74	72	74	72	72	74	75	73	#										N/A	N/A
Target (Discount Stores)	77	76	77	73	74	74	73	77	78	77	#										N/A	N/A
Meijer	NM	76	75	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM		N/A	N/A
May Department Stores	74	75	75	72	72	74	72	75	76	75	76	#									N/A	N/A
Macy's												74	71	75	74	71	76	77	78		1.3	5.4
All Others	76	72	74	71	71	73	70	75	73	78	76	77	74	75	74	75	76	77	78		1.3	2.6
Dillard's	75	74	74	73	71	68	72	75	75	75	77	76	75	76	75	78	78	80	79		-1.3	5.3
Dollar General	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	78	75	79	80	78	78		0.0	0.0
Exchange	NM	NM	69	69	68	70	70	74	73	71	72	74	70	72	73	73	73	76	75		-1.3	8.7
Federated Department Stores	71	71	73	66	67	68	69	69	71	71	74	#									N/A	N/A
J.C. Penney	79	77	78	75	75	75	74	75	74	77	76	78	78	77	78	79	80	82	81		-1.2	2.5
Kmart	74	72	72	68	71	67	67	74	70	70	67	70	70	#							N/A	N/A
Kohl's	NM	NM	NM	NM	NM	NM	NM	NM	84	79	79	80	80	79	80	79	81	81	81		0.0	-3.6
Wal-Mart	80	81	74	76	75	72	73	75	74	75	73	72	72	68	70	71	73	70	71		1.4	-11.3

Score tables print best in landscape.

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Notes
The ACSI releases industry results monthly and updates the national index quarterly. Baseline measurements are from the summer of 1994.

The "All Others" score for an industry represents the remainder of the total industry market share, less the market shares of the measured companies. This benchmark is an aggregate of a representative number of customer interviews from each of potentially hundreds of smaller companies within the industry.

**The limited-service restaurant industry was not measured in 2004 due to a change in the quarterly measurement system that was in place at that time.