Benchmarks By Company

Google
Base-
line
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 Previous
Year
%
Change
First
Year
%
Change
Google             NM NM 80 82 82 82 81 78 86 86 80 83 82 77 -6.1 -3.8
Bing (Microsoft)             NM NM NM NM NM NM NM NM NM NM 77 82 81 76 -6.2 -1.3
Yahoo!             74 73 76 78 78 80 76 79 77 77 76 79 78 76 -2.6 2.7
Internet Portals and Search Engines             63 65 68 71 72 76 77 75 80 83 77 80 79 76 -3.8 20.6
MSN (Microsoft)             71 67 72 74 75 75 74 75 75 75 75 78 78 74 -5.1 4.2
AOL             56 58 59 65 67 71 74 67 69 70 74 75 74 71 -4.1 26.8
All Others             67 72 72 78 78 77 78 75 76 78 82 81 80 70 -12.5 4.5
AltaVista             NM NM 61 63 66 NM NM NM NM NM NM NM NM NM N/A N/A

Score tables print best in landscape.

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Notes
ACSI releases industry results throughout the year and updates the national index quarterly. Baseline measurements are from the summer of 1994.

**The limited-service restaurant industry was not measured in 2004 due to a change in the quarterly measurement system that was in place at that time.
***Measurement for the Internet travel industry was moved from the fourth quarter of 2013 to the first quarter of 2014.

The "All Others" score for an industry represents the remainder of the total industry market share, less the market shares of the ACSI-measured companies. It is an aggregate of a representative number of customer interviews from each of potentially hundreds of smaller companies within the industry. Individual company scores within the "All Others" category cannot be derived without additional data collection (see "ACSI Products and Services," or to generate your own ACSI score using the ACSI methodology, see "ACSI MonitorSM").