Benchmarks By Company

AOL

	Base- line	95	96	97	98	99	00	01	02	03	04	05	06	07	08	09	10	11	12	13	Previous Year % Change	First Year % Change
Google							NM	NM	80	82	82	82	81	78	86	86	80	83	82		-1.2	2.5
Bing (Microsoft)							NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	77	82	81		-1.2	5.2
All Others							67	72	72	78	78	77	78	75	76	78	82	81	80		-1.2	19.4
Ask.com							NM	NM	62	69	71	72	71	75	74	74	73	80	80		0.0	29.0
Internet Portals and Search Engines							63	65	68	71	72	76	77	75	80	83	77	80	79		-1.3	25.4
MSN (Microsoft)							71	67	72	74	75	75	74	75	75	75	75	78	78		0.0	9.9
Yahoo!							74	73	76	78	78	80	76	79	77	77	76	79	78		-1.3	5.4
AOL							56	58	59	65	67	71	74	67	69	70	74	75	74		-1.3	32.1
AltaVista							NM	NM	61	63	66	NM	NM	NM	NM	NM	NM	NM	NM		N/A	N/A

Score tables print best in landscape.

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Notes
The ACSI releases industry results monthly and updates the national index quarterly. Baseline measurements are from the summer of 1994.

The "All Others" score for an industry represents the remainder of the total industry market share, less the market shares of the measured companies. This benchmark is an aggregate of a representative number of customer interviews from each of potentially hundreds of smaller companies within the industry.

**The limited-service restaurant industry was not measured in 2004 due to a change in the quarterly measurement system that was in place at that time.