Benchmarks By Company

Holiday Inn
Base-
line
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 Previous
Year
%
Change
First
Year
%
Change
Hilton 75 75 75 75 72 74 77 74 76 74 77 76 78 76 78 79 80 80 80 80 0.0 6.7
Hyatt 76 75 77 77 75 73 74 73 75 77 74 74 75 77 78 74 79 77 76 79 3.9 3.9
Marriott 80 76 77 76 76 77 74 77 76 76 76 76 75 79 78 77 80 79 78 82 5.1 2.5
Starwood NM NM NM NM NM NM 73 71 69 73 73 75 75 76 74 74 77 79 75 78 4.0 6.8
Hotels 75 73 72 71 71 72 72 71 71 73 72 73 75 71 75 75 75 77 77 77 0.0 2.7
All Others NM 73 71 71 70 71 72 70 70 72 71 73 76 70 76 76 74 77 77 76 -1.3 4.1
Holiday Inn 69 69 NM NM 69 68 71 71 69 72 73 69 72 72 #           N/A N/A
Ramada 70 69 70 64 67 67 69 66 67 70 67 66 70 69 #           N/A N/A
Choice NM NM NM NM NM NM NM NM NM NM NM NM NM NM 71 76 74 74 76 75 -1.3 5.6
InterContinental NM NM NM NM NM NM NM NM NM NM NM NM NM NM 74 75 78 76 77 78 1.3 5.4
Best Western 74 70 NM NM NM NM NM NM NM NM NM NM NM NM 70 75 76 76 76 79 3.9 6.8
Wyndham NM NM NM NM NM NM NM NM NM NM NM NM NM NM 70 70 70 73 70 72 2.9 2.9
Promus Hotel 82 80 83 77 78 79 #                           N/A N/A

Score tables print best in landscape.

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Notes
ACSI releases industry results throughout the year and updates the national index quarterly. Baseline measurements are from the summer of 1994.

The "All Others" score for an industry represents the remainder of the total industry market share, less the market shares of the ACSI-measured companies. It is an aggregate of a representative number of customer interviews from each of potentially hundreds of smaller companies within the industry. Individual company scores within the "All Others" category cannot be derived without additional data collection (see "ACSI Services," or to generate your own ACSI score using the ACSI methodology, see "ACSI MonitorSM").

**The limited-service restaurant industry was not measured in 2004 due to a change in the quarterly measurement system that was in place at that time.