Benchmarks By Company

Dole
Base-
line
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 Previous
Year
%
Change
First
Year
%
Change
H.J. Heinz 89 87 90 86 86 85 90 89 88 90 88 91 87 90 89 89 88 89 89 87 -2.2 -2.2
Quaker (PepsiCo) 82 82 82 85 83 83 86 86 87 86 86 88 85 86 87 87 86 84 86 87 1.2 6.1
Hershey 86 88 88 84 84 86 85 86 87 85 87 86 86 87 85 87 86 84 85 86 1.2 0.0
Pillsbury 88 86 87 82 83 84 84 #                         N/A N/A
Nestle 88 86 82 83 83 81 84 83 83 83 83 83 84 83 83 85 84 84 85 83 -2.4 -5.7
Kellogg 84 84 85 81 83 81 83 83 81 82 81 81 85 83 85 85 81 80 83 85 2.4 1.2
Kraft 84 84 85 82 84 83 82 82 81 83 84 84 86 84 85 83 81 83 81 86 6.0 2.4
Nabisco 87 84 85 80 83 81 82 #                         N/A N/A
General Mills 83 81 86 81 82 81 82 83 83 83 84 82 84 83 84 83 83 83 83 87 4.8 4.8
Dole 90 90 85 79 82 80 82 81 82 82 79 81 82 83 83 84 82 83 83 84 1.2 -6.7
ConAgra 83 83 82 80 80 80 82 81 83 84 82 86 83 83 84 78 83 83 84 83 -1.2 0.0
Hillshire Brands 86 82 84 80 80 81 82 81 84 83 84 81 85 82 84 85 85 82 83 84 1.2 -2.3
Mars 87 89 86 85 81 84 82 86 83 83 85 83 86 86 86 87 85 87 86 84 -2.3 -3.4
Food Manufacturing 84 84 83 81 81 81 81 82 81 81 81 82 83 81 83 83 81 81 83 81 -2.4 -3.6
Campbell Soup 83 81 84 81 80 81 81 81 80 83 79 81 80 83 80 82 82 79 81 84 3.7 1.2
Tyson 83 80 79 80 79 79 81 80 80 81 79 79 78 78 80 82 77 79 81 80 -1.2 -3.6
All Others 83 83 81 80 80 80 80 81 80 80 81 82 83 81 83 82 80 79 82 80 -2.4 -3.6
Best Foods (CPC International) NM 88 NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM N/A N/A
Borden Foods 86 86 84                                 N/A N/A
Ralston Foods 82 79 81 #                                 N/A N/A

Score tables print best in landscape.

Legend
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Notes
ACSI releases industry results throughout the year and updates the national index quarterly. Baseline measurements are from the summer of 1994.

The "All Others" score for an industry represents the remainder of the total industry market share, less the market shares of the ACSI-measured companies. It is an aggregate of a representative number of customer interviews from each of potentially hundreds of smaller companies within the industry. Individual company scores within the "All Others" category cannot be derived without additional data collection (see "ACSI Services," or to generate your own ACSI score using the ACSI methodology, see "ACSI MonitorSM").

**The limited-service restaurant industry was not measured in 2004 due to a change in the quarterly measurement system that was in place at that time.