Benchmarks By Company

All Companies
Company Name Base-
line
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 Previous
Year
%
Change
First
Year
%
Change
H.J. Heinz 89 87 90 86 86 85 90 89 88 90 88 91 87 90 89 89 88 89 89 87 87 0.0 -2.2
Mercedes-Benz (Daimler) 85 86 87 87 86 86 87 86 83 83 80 80 82 83 82 86 86 86 85 88 86 -2.3 1.2
Hershey 86 88 88 84 84 86 85 86 87 85 87 86 86 87 85 87 86 84 85 86 86 0.0 0.0
Subaru 80 79 83 79 83 NM NM NM NM NM NM NM NM NM NM NM NM NM 87 86 85 -1.2 6.3
Nestle 88 86 82 83 83 81 84 83 83 83 83 83 84 83 83 85 84 84 85 83 85 2.4 -3.4
General Mills 83 81 86 81 82 81 82 83 83 83 84 82 84 83 84 83 83 83 83 87 85 -2.3 2.4
Clorox 88 88 84 83 85 84 85 85 85 86 88 88 86 87 87 88 86 88 87 85 85 0.0 -3.4
Mars 87 89 86 85 81 84 82 86 83 83 85 83 86 86 86 87 85 87 86 84 85 1.2 -2.3
Quaker (PepsiCo) 82 82 82 85 83 83 86 86 87 86 86 88 85 86 87 87 86 84 86 87 85 -2.3 3.7
Kraft 84 84 85 82 84 83 82 82 81 83 84 84 86 84 85 83 81 83 81 86 84 -2.3 0.0
Apple 77 75 76 70 69 72 75 73 73 77 81 81 83 79 85 84 86 87 86 87 84 -3.4 9.1
Lexus (Toyota) NM NM NM NM NM NM NM NM NM NM NM NM 86 87 87 89 85 87 89 87 84 -3.4 -2.3
VF 83 80 80 81 79 78 82 84 82 84 79 82 82 84 83 81 85 83 82 81 84 3.7 1.2
Volkswagen 74 76 76 79 78 82 83 81 82 76 80 78 78 80 81 86 81 84 85 84 84 0.0 13.5
Campbell Soup 83 81 84 81 80 81 81 81 80 83 79 81 80 83 80 82 82 79 81 84 83 -1.2 0.0
Atmos Energy NM NM NM NM NM NM NM NM NM NM NM NM NM NM 75 78 78 81 83 85 83 -2.4 10.7
PepsiCo 86 87 86 83 83 82 85 84 86 83 83 82 86 84 84 86 84 85 84 85 83 -2.4 -3.5
Coca-Cola 85 85 87 84 82 84 86 81 85 83 83 84 82 84 85 84 84 85 84 84 83 -1.2 -2.4
Dole 90 90 85 79 82 80 82 81 82 82 79 81 82 83 83 84 82 83 83 84 83 -1.2 -7.8
Buick (GM) 83 84 84 83 84 86 86 86 86 84 83 84 86 86 85 88 88 85 87 82 83 1.2 0.0
Colgate-Palmolive 84 86 82 83 82 80 80 85 80 83 82 83 84 81 87 83 85 84 83 85 83 -2.4 -1.2
Company Name Base-
line
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 Previous
Year
%
Change
First
Year
%
Change
Toyota (Toyota) 86 84 84 84 85 83 82 83 83 85 84 87 87 84 86 86 84 87 85 86 83 -3.5 -3.5
Honda 85 86 83 82 81 83 82 83 82 82 85 86 86 84 86 88 84 85 83 86 83 -3.5 -2.4
Google             NM NM 80 82 82 82 81 78 86 86 80 83 82 77 83 7.8 3.8
Sempra Energy NM NM NM NM NM NM NM 67 74 77 77 79 75 80 80 80 83 81 83 80 82 2.5 22.4
Kia NM NM NM NM NM NM NM NM NM NM NM NM 77 78 80 81 80 81 82 82 82 0.0 6.5
Pizza Hut (Yum! Brands) 69 66 63 71 71 68 70 71 70 75   71 76 72 76 74 78 81 78 80 82 2.5 18.8
ConAgra 83 83 82 80 80 80 82 81 83 84 82 86 83 83 84 78 83 83 84 83 82 -1.2 -1.2
UPS 82 83 87 82 77 79 81 78 80 79 80 82 83 81 83 82 82 85 81 84 82 -2.4 0.0
Hillshire Brands 86 82 84 80 80 81 82 81 84 83 84 81 85 82 84 85 85 82 83 84 82 -2.4 -4.7
Procter & Gamble 85 87 85 81 83 81 84 82 81 85 86 82 84 85 85 85 82 82 82 84 82 -2.4 -3.5
Chevrolet (GM) 77 79 79 78 79 76 80 78 78 79 77 78 81 82 79 83 80 82 84 79 82 3.8 6.5
GMC (GM) NM NM NM 80 78 81 81 79 81 83 80 81 82 82 83 82 84 83 80 85 82 -3.5 2.5
Papa John's NM NM NM NM NM 76 77 78 76 76   78 79 77 76 75 80 79 83 82 82 0.0 7.9
Dr Pepper Snapple NM 85 86 83 88 85 86 85 86 89 84 83 86 86 87 86 85 82 87 86 82 -4.7 -3.5
FedEx 85 85 86 82 80 83 83 82 82 82 83 84 86 84 85 84 85 83 82 85 82 -3.5 -3.5
Kellogg 84 84 85 81 83 81 83 83 81 82 81 81 85 83 85 85 81 80 83 85 81 -4.7 -3.6
Dial 86 85 85 83 81 79 85 84 84 85 85 83 83 86 85 84 83 84 83 84 81 -3.6 -5.8
Marriott 80 76 77 76 76 77 74 77 76 76 76 76 75 79 78 77 80 79 78 82 81 -1.2 1.3
Chrysler (Chrysler) 81 82 80 80 80 79 80 78 80 82 80 80 80 79 80 84 80 76 78 83 81 -2.4 0.0
CenterPoint Energy NM NM NM NM NM NM NM NM NM NM NM 73 72 74 75 78 78 80 82 84 81 -3.6 11.0
Touchstone Energy                                   83 81 83 81 -2.4 -2.4
Hyundai 68 68 69 68 72 68 76 81 78 81 81 84 84 83 83 85 82 83 85 82 81 -1.2 19.1
Company Name Base-
line
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 Previous
Year
%
Change
First
Year
%
Change
MillerCoors                                     81 82 81 -1.2 0.0
Samsung Electronics                     73 71 73 70 71 70 76 74 71 76 81 6.6 11.0
Ford (Ford) 75 79 78 77 77 77 77 78 78 80 76 75 77 80 80 83 82 84 83 83 81 -2.4 8.0
Jones Group NM NM NM NM NM NM NM 79 78 78 77 82 79 81 84 83 81 79 82 80 81 1.3 2.5
Whirlpool 87 82 85 82 85 84 86 83 83 82 83 81 82 84 80 83 83 82 83 82 81 -1.2 -6.9
Nissan 83 82 80 79 77 79 78 80 80 79 81 78 82 80 82 78 82 84 83 83 81 -2.4 -2.4
Levi Strauss 84 83 80 81 75 76 79 80 78 80 80 79 79 80 78 83 81 81 82 82 80 -2.4 -4.8
Dominion Resources 74 75 72 74 75 74 75 65 70 72 67 71 70 73 75 72 75 77 80 82 80 -2.4 8.1
Little Caesar 72 69 69 73 71 NM 69 70 74 75   74 77 75 75 75 78 80 82 82 80 -2.4 11.1
Outback Steakhouse                           79 76 77 80 81 81 81 80 -1.2 1.3
Olive Garden (Darden)                           80 82 81 84 82 80 83 80 -3.6 0.0
DTE Energy 78 78 78 75 74 74 75 74 68 72 71 68 65 70 72 71 72 73 72 78 80 2.6 2.6
Mazda 78 77 75 74 77 76 78 78 81 82 78 80 79 78 80 81 80 79 82 82 80 -2.4 2.6
Southern Company 78 78 76 77 79 78 80 80 81 82 81 79 80 82 81 78 78 77 81 83 80 -3.6 2.6
BMW 82 81 81 80 86 86 84 86 86 85 84 86 85 86 87 87 86 83 86 82 80 -2.4 -2.4
Unilever 84 83 83 82 83 81 85 83 83 85 85 85 85 86 87 87 87 82 86 85 80 -5.9 -4.8
Cadillac (GM) 83 84 88 84 88 85 86 88 86 87 83 86 84 86 85 89 86 87 86 85 80 -5.9 -3.6
Domino's Pizza 67 70 68 68 70 67 69 73 75 75   71 75 75 75 77 77 77 77 81 80 -1.2 19.4
Apple                     NM NM NM NM NM NM NM NM 83 81 79 -2.5 -4.8
JetBlue NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM 81 83 79 -4.8 -2.5
Electrolux NM NM NM NM NM NM NM NM NM NM NM NM 80 81 80 79 79 78 82 78 79 1.3 -1.3
PPL NM NM NM NM NM NM NM 80 80 80 79 80 81 81 78 79 74 79 80 80 79 -1.3 -1.3
Company Name Base-
line
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 Previous
Year
%
Change
First
Year
%
Change
Jeep (Chrysler) 78 77 76 74 77 77 75 76 79 79 77 78 77 75 76 79 77 79 83 80 79 -1.3 1.3
Audi NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM 79 N/A N/A
Salt River Project                                   82 81 81 79 -2.5 -3.7
Tyson 83 80 79 80 79 79 81 80 80 81 79 79 78 78 80 82 77 79 81 80 79 -1.3 -4.8
CMS Energy 79 76 77 75 73 76 76 75 76 78 71 74 72 73 74 70 75 77 75 79 78 -1.3 -1.3
Hyatt 76 75 77 77 75 73 74 73 75 77 74 74 75 77 78 74 79 77 76 79 78 -1.3 2.6
InterContinental NM NM NM NM NM NM NM NM NM NM NM NM NM NM 74 75 78 76 77 78 78 0.0 5.4
Red Lobster (Darden)                           78 79 80 83 82 83 83 78 -6.0 0.0
Dodge (Chrysler) 80 77 77 77 78 75 81 77 78 78 75 78 78 80 78 81 78 79 81 79 78 -1.3 -2.5
Wendy's 72 73 71 69 73 71 70 72 74 74   75 76 78 73 76 77 77 78 79 78 -1.3 8.3
Southwest 78 76 76 76 74 72 70 70 74 75 73 74 74 76 79 81 79 81 77 81 78 -3.7 0.0
Hilton 75 75 75 75 72 74 77 74 76 74 77 76 78 76 78 79 80 80 80 80 78 -2.5 4.0
NiSource NM NM NM NM NM NM NM 67 68 66 68 68 66 72 70 71 76 76 81 81 78 -3.7 16.4
Applebee's                           NM NM NM NM NM 77 82 78 -4.9 1.3
Nike 82 78 77 74 73 73 78 74 76 76 78 75 72 75 78 79 80 80 80 78 78 0.0 -4.9
Subway NM NM NM NM NM NM NM NM NM NM   NM NM NM NM NM NM NM 82 83 78 -6.0 -4.9
Hanesbrands 83 81 75 81 77 78 78 76 78 80 79 79 82 82 80 82 81 82 79 81 78 -3.7 -6.0
Edison International 76 74 77 78 75 73 78 60 66 69 71 75 78 74 75 77 75 75 76 77 77 0.0 1.3
Berkshire Hathaway Energy NM NM NM NM NM NM NM NM NM NM NM NM NM NM 78 79 79 79 79 82 77 -6.1 -1.3
Duke Energy 82 80 83 79 78 80 79 79 79 77 78 78 80 79 76 77 76 77 79 75 77 2.7 -6.1
Orbitz                 76 77 75 74 75 73 74 76 75 76 76   77 1.3 1.3
Anheuser-Busch InBev 84 80 79 81 81 78 81 80 82 82 79 82 81 82 82 85 82 81 81 81 77 -4.9 -8.3
Company Name Base-
line
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 Previous
Year
%
Change
First
Year
%
Change
American Electric Power 78 80 82 77 78 77 79 76 75 74 75 74 75 73 76 74 73 72 79 75 77 2.7 -1.3
Acura (Honda) NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM 83 77 -7.2 -7.2
Motorola Mobility (Google)                     70 70 71 72 74 72 76 77 73 77 77 0.0 10.0
Nokia                     72 70 69 72 74 74 76 73 75 76 77 1.3 6.9
Adidas 75 80 77 74 74 75 78 73 76 74 77 75 78 77 78 78 82 80 77 80 77 -3.8 2.7
General Electric 81 84 81 78 80 80 83 83 82 81 79 81 82 81 80 77 81 79 80 80 77 -3.8 -4.9
Acer NM NM NM NM NM NM NM NM NM NM NM NM NM NM 72 74 77 77 79 77 76 -1.3 5.6
Expedia                 80 78 76 79 78 75 77 79 79 77 76   76 0.0 -5.0
Starwood NM NM NM NM NM NM 73 71 69 73 73 75 75 76 74 74 77 79 75 78 76 -2.6 4.1
Burger King 66 65 67 68 64 66 67 65 68 68   71 70 69 71 69 74 75 75 76 76 0.0 15.2
Pinterest                                 NM NM 69 72 76 5.6 10.1
Starbucks NM NM NM NM NM NM NM NM NM NM   NM 77 78 77 76 78 80 76 80 76 -5.0 -1.3
NextEra Energy 77 77 74 69 75 74 76 73 71 73 76 74 68 73 76 76 75 78 80 80 76 -5.0 -1.3
Ameren NM NM NM NM NM NM NM 78 76 77 74 75 74 57 64 68 71 71 78 74 76 2.7 -2.6
FOXNews.com                 NM NM NM NM NM NM NM NM 82 82 84 82 76 -7.3 -7.3
Dell NM NM NM 72 74 76 80 78 76 78 79 74 78 74 75 75 77 77 81 79 76 -3.8 5.6
Entergy 75 76 75 70 70 69 74 69 74 71 73 75 70 73 74 74 73 76 78 81 76 -6.2 1.3
USATODAY.com                 71 72 72 72 74 72 73 74 77 76 75 73 76 4.1 7.0
Verizon Wireless                     68 67 69 71 72 74 73 72 70 73 75 2.7 10.3
HTC                     NM NM NM NM NM NM NM NM 75 72 75 4.2 0.0
CPS Energy                                   79 79 80 75 -6.3 -5.1
Xcel Energy NM NM NM NM NM NM NM 65 74 73 70 68 70 71 73 76 72 74 74 76 75 -1.3 15.4
Company Name Base-
line
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 Previous
Year
%
Change
First
Year
%
Change
Dunkin' Donuts NM NM NM NM NM NM NM NM NM NM   NM NM NM NM NM NM NM 79 80 75 -6.3 -5.1
Microsoft                         73 70 69 70 76 78 75 74 75 1.4 2.7
Exelon               66 69 71 71 71 70 68 69 70 72 73 70 74 75 1.4 13.6
Toshiba NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM 77 78 75 -3.8 -2.6
Priceline             66 69 71 71 73 72 72 73 72 76 73 76 74   75 1.4 13.6
ABCNews.com                 74 74 74 74 73 74 75 71 75 77 76 75 74 -1.3 0.0
Best Western 74 70 NM NM NM NM NM NM NM NM NM NM NM NM 70 75 76 76 76 79 74 -6.3 0.0
Chili's                           75 73 74 78 79 76 78 74 -5.1 -1.3
Wikipedia                                 77 78 78 78 74 -5.1 -3.9
Travelocity                 76 76 76 75 74 73 75 75 77 79 75   74 -1.3 -2.6
BlackBerry                     NM NM NM NM NM NM NM NM 69 69 74 7.2 7.2
Hewlett-Packard 78 80 77 75 72 74 74 73 71 70 71 73 75 76 73 74 77 78 79 80 74 -7.5 -5.1
KFC (Yum! Brands) 67 68 69 67 64 64 65 63 69 71   69 70 71 70 69 75 75 75 81 74 -8.6 10.4
Choice NM NM NM NM NM NM NM NM NM NM NM NM NM NM 71 76 74 74 76 75 74 -1.3 4.2
Pepco Holdings NM NM NM NM NM NM NM NM NM 77 72 73 71 70 69 68 70 54 69 71 73 2.8 -5.2
MSN (Microsoft)             71 67 72 74 75 75 74 75 75 75 75 78 78 74 73 -1.4 2.8
YouTube (Google)                                 73 74 73 71 73 2.8 0.0
LG Electronics                     NM NM NM NM NM NM NM NM 75 71 73 2.8 -2.7
Bing (Microsoft)             NM NM NM NM NM NM NM NM NM NM 77 82 81 76 73 -3.9 -5.2
NYTimes.com                 71 70 72 72 72 73 75 73 76 73 74 74 73 -1.4 2.8
MSNBC.com                 73 74 74 73 72 74 76 73 74 74 73 75 73 -2.7 0.0
Verizon Communications               73 71 73 73 70 69 72 70 71 73 71 70 74 73 -1.4 0.0
Company Name Base-
line
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 Previous
Year
%
Change
First
Year
%
Change
U.S. Postal Service (Express & Priority Mail) 69 70 74 70 75 75 75 73 73 75 77 74 75 77 75 76 77 79 81 77 73 -5.2 5.8
FirstEnergy NM NM NM NM NM NM NM 72 77 76 69 71 75 76 77 74 75 78 76 75 73 -2.7 1.4
AT&T 85 83 83 80 81 79 75 73 73 76 76 72 71 70 75 71 75 71 70 73 72 -1.4 -15.3
Taco Bell (Yum! Brands) 66 66 66 67 64 64 63 66 67 68   72 70 69 70 73 74 76 77 74 72 -2.7 9.1
Wyndham NM NM NM NM NM NM NM NM NM NM NM NM NM NM 70 70 70 73 70 72 72 0.0 2.9
McDonald's 63 63 60 60 61 61 59 62 61 64   62 63 64 69 70 67 72 73 73 71 -2.7 12.7
Yahoo!             74 73 76 78 78 80 76 79 77 77 76 79 78 76 71 -6.6 -4.1
Google+                                 NM NM 78 71 71 0.0 -9.0
CenturyLink 79 83 80 76 76 74 70 71 74 73 65 66 64 66 70 68 70 70 66 71 71 0.0 -10.1
Delta 77 72 67 69 65 68 66 61 66 67 67 65 64 59 60 64 62 56 65 68 71 4.4 -7.8
Verizon Communications (FiOS)                                       71 71 0.0 0.0
Northeast Utilities 70 70 72 67 65 68 72 76 72 73 68 74 72 69 68 72 74 75 59 73 71 -2.7 1.4
Public Service Enterprise Group 79 80 77 75 74 73 78 75 76 76 73 74 75 73 75 76 78 78 77 74 70 -5.4 -11.4
AOL             56 58 59 65 67 71 74 67 69 70 74 75 74 71 70 -1.4 25.0
PG&E 73 71 72 71 68 71 73 49 58 66 66 67 68 72 70 73 70 67 69 74 70 -5.4 -4.1
Cox Communications NM NM NM NM NM NM NM NM NM NM NM NM 76 70 74 74 74 72 71 74 70 -5.4 -7.9
CNN.com (Time Warner)                 72 72 74 72 74 73 73 71 73 74 75 73 70 -4.1 -2.8
TheHuffingtonPost.com (AOL)                 NM NM NM NM NM NM NM NM NM 69 69 69 70 1.4 1.4
Consolidated Edison 77 76 74 71 69 73 71 66 74 72 68 68 68 69 66 66 66 72 71 70 69 -1.4 -10.4
T-Mobile                     NM 64 69 70 71 71 73 70 69 68 69 1.5 7.8
Twitter.com                                 NM NM 64 65 69 6.2 7.8
AT&T (U-verse)               NM NM NM NM NM NM NM NM NM 72 68 68 71 69 -2.8 -4.2
Company Name Base-
line
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 Previous
Year
%
Change
First
Year
%
Change
LA Department of Water & Power                                   66 69 71 69 -2.8 4.5
Charter Communications NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM 72 69 -4.2 -4.2
DIRECTV               70 70 72 71 67 71 67 68 71 68 69 68 72 69 -4.2 -1.4
Sprint                     59 63 63 61 56 63 70 72 71 71 68 -4.2 15.3
Verizon Communications (FiOS)               NM NM NM NM NM NM NM NM NM 73 72 74 73 68 -6.8 -6.8
AT&T Mobility                     63 62 63 68 71 67 69 66 69 70 68 -2.9 7.9
DISH Network               71 68 71 71 68 68 67 65 64 71 67 69 70 67 -4.3 -5.6
Comcast NM NM NM NM NM NM NM NM NM NM NM NM 69 67 69 67 68 69 67 71 67 -5.6 -2.9
LinkedIn                                 NM NM 63 62 67 8.1 6.3
Facebook                                 64 66 61 62 67 8.1 4.7
American 70 71 71 62 67 64 63 62 63 67 66 64 62 60 62 60 63 63 64 65 66 1.5 -5.7
US Airways 72 67 66 68 65 61 62 60 63 64 62 57 62 61 54 59 62 61 65 64 66 3.1 -8.3
AT&T (U-verse)                                       65 65 0.0 0.0
CenturyLink                                       64 65 1.6 1.6
Time Warner Cable NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM 68 65 -4.4 -4.4
Cox Communications [Internet Service Providers]                                       68 64 -5.9 -5.9
Cox Communications [Subscription Television Service]               NM NM NM 63 63 63 63 63 66 67 67 63 65 63 -3.1 0.0
Charter Communications [Internet Service Providers]                                       65 61 -6.2 -6.2
Charter Communications [Subscription Television Service]               63 53 55 56 56 55 55 54 51 60 59 59 64 60 -6.3 -4.8
Comcast               64 56 55 56 58 60 56 54 59 61 59 61 63 60 -4.8 -6.3
United 71 67 70 68 65 62 62 59 64 63 64 61 63 56 56 56 60 61 62 62 60 -3.2 -15.5
Comcast                                       62 57 -8.1 -8.1
Company Name Base-
line
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 Previous
Year
%
Change
First
Year
%
Change
Time Warner Cable [Subscription Television Service]               63 61 61 60 61 61 58 59 59 61 59 63 60 56 -6.7 -11.1
Time Warner Cable [Internet Service Providers]                                       63 54 -14.3 -14.3
GTE 76 72 72 68 65 63 69 #                           N/A N/A
Nextel Communications                     NM 59 #                 N/A N/A
BellSouth 83 83 83 78 78 76 75 74 74 74 73 70 71 #               N/A N/A
MCI 75 75 78 72 74 73 70 70 70 67 70 70 #                 N/A N/A
NYNEX 79 79 75 66 #                                 N/A N/A
AT&T Wireless                     61 #                   N/A N/A
SBC Communications 80 80 77 71 71 71 70 66 67 67 68 71 #                 N/A N/A
Bell Atlantic 80 81 81 72 71 73 71 #                           N/A N/A
Ameritech 81 79 77 73 70 66 #                             N/A N/A
Qwest Communications               61 56 62 64 69 70 72 73 71 72 73 #     N/A N/A
Pacific Telesis 81 78 80 72 #                                 N/A N/A
US WEST 77 76 74 71 68 67 64 #                           N/A N/A
Zenith Electronics 88 84 84 84 83 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
American Medical Holdings NM 73 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
Sony 86 84 81 81 82 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
SANYO 84 79 81 82 84 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
Paramount Communications 72 79 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
Philips Electronics 84 81 82 79 79 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
Panasonic 80 80 80 83 79 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
JVC 77 78 80 79 80 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
Company Name Base-
line
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 Previous
Year
%
Change
First
Year
%
Change
Emerson Electric 80 81 80 NM NM ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
HCA 78 73 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
HealthTrust EPIC 67 70 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
RCA (Thomson) 83 82 79 79 76 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
Mitsubishi Electric & Electronics 81 82 83 81 83 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
Sony Pictures Entertainment 71 74 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
New York Times 74 70 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
Fox Entertainment 79 79 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
Times Mirror 68 67 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
Gannett 75 66 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
Dow Jones 75 76 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
Walt Disney 84 80 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
Time Warner 78 77 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
Tribune 70 70 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
Universal Studios 77 74 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
Knight-Ridder 68 70 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
Philip Morris 80 81 79 77 75 75 75 75 74 76 78 78 77 76 79 72 77 80 80 NM NM N/A N/A
Reynolds American 81 81 84 79 75 77 77 77 79 78 77 80 80 79 78 72 75 77 81 NM NM N/A N/A
B.A.T. Industries 87 87 NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM N/A N/A
Iberdrola NM NM NM NM NM NM NM 73 73 71 70 73 74 70 75 73 72 NM NM NM NM N/A N/A
Energy Future Holdings 73 74 77 70 76 74 76 71 75 74 74 72 65 63 68 72 73 NM NM NM NM N/A N/A
PacifiCorp NM NM NM NM NM NM NM 72 71 76 NM NM NM NM NM NM NM NM NM NM NM N/A N/A
Company Name Base-
line
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 Previous
Year
%
Change
First
Year
%
Change
Fruit of the Loom 83 80 78 77 80 80 79 NM NM NM NM NM NM NM NM NM NM NM NM NM NM N/A N/A
National Grid                 73 75 69 72 65 71 71 71 70 NM NM NM NM N/A N/A
Reliant Energy NM NM NM 68 73 73 75 67 74 70 68 69 69 65 72 69 72 NM NM NM NM N/A N/A
Lincoln (Ford) 79 84 80 81 83 82 85 82 84 81 86 83 83 86 83 88 89 86 90 NM NM N/A N/A
Myspace                                 63 NM NM NM NM N/A N/A
Saturn (GM) 84 83 81 82 85 80 82 80 81 81 81 81 80 81 85 84 NM NM NM NM NM N/A N/A
Nestle Purina PetCare                 83 83 84 81 82 84 84 86 82 82 83 NM NM N/A N/A
Kyocera                     70 NM NM NM NM NM NM NM NM NM NM N/A N/A
IBM 78 78 74 71 74 73 75 71 NM NM NM NM NM NM NM NM NM NM NM NM NM N/A N/A
Mars Petcare       81 82 81 81 83 83 83 83 82 82 82 84 83 85 80 82 NM NM N/A N/A
Iams (Procter & Gamble)       NM NM NM NM 80 82 85 82 81 83 82 81 85 80 81 83 NM NM N/A N/A
Hill's Pet Nutrition (Colgate-Palmolive)       85 83 86 82 84 84 85 83 82 83 85 81 80 82 84 83 NM NM N/A N/A
Kenmore NM NM NM NM NM 85 85 86 83 84 85 NM NM NM NM NM NM NM NM NM NM N/A N/A
Del Monte                   84 79 83 82 83 83 80 83 82 86 NM NM N/A N/A
Volvo (Ford) 82 84 84 84 81 80 82 81 82 81 80 81 NM NM NM NM NM NM NM NM NM N/A N/A
AltaVista             NM NM 61 63 66 NM NM NM NM NM NM NM NM NM NM N/A N/A
Compaq (Hewlett-Packard) 78 77 74 67 72 71 71 69 68 68 69 67 72 73 70 74 74 75 NM NM NM N/A N/A
Promus Hotel 82 80 83 77 78 79 #                             N/A N/A
Liz Claiborne 84 81 81 77 78 76 79 79 80 78 79 78 81 79 79 82 79 79     N/A N/A
Ramada 70 69 70 64 67 67 69 66 67 70 67 66 70 69 #             N/A N/A
SABMiller 80 82 78 81 81 81 81 78 79 79 79 81 82 83 82 83 83 84 #     N/A N/A
Best Foods (CPC International) NM 88 NM NM NM NM #                             N/A N/A
Company Name Base-
line
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 Previous
Year
%
Change
First
Year
%
Change
Borden Foods 86 86 84                                   N/A N/A
Nabisco 87 84 85 80 83 81 82 #                           N/A N/A
Gateway NM NM NM NM 76 76 78 73 72 69 74 72 73 75 #             N/A N/A
Continental 67 64 66 64 66 64 62 67 68 68 67 70 67 69 62 68 71 64 #     N/A N/A
Northwest Airlines 69 71 67 64 63 53 62 56 65 64 64 64 61 61 57 57 61 #       N/A N/A
Maytag 85 87 83 85 84 84 87 83 83 81 81 81 #                 N/A N/A
AT&T Corp.               62 56                       N/A N/A
Unicom 71 68 68 62 66 62 59 #                           N/A N/A
Oldsmobile (GM) 83 84 82 82 82 81 80 81 82 80 80                   N/A N/A
Packard Bell NM NM 71 66 67 66 #                             N/A N/A
Molson Coors 81 84 79 80 84 78 82 78 79 80 78 82 83 82 83 81 81 81 #     N/A N/A
PECO Energy NM 72 70 65 66 71 72 #                           N/A N/A
Niagara Mohawk Power 69 73 64 65 68 68 69 69 #                         N/A N/A
KeySpan NM NM NM NM NM NM NM 68 72 71 74 70 71 74 #             N/A N/A
Holiday Inn 69 69 NM NM 69 68 71 71 69 72 73 69 72 72 #             N/A N/A
Pontiac (GM) 76 79 78 78 76 78 78 78 78 76 79 80 79 80 80 81         N/A N/A
Nestle       83 83 84 81 81 #                         N/A N/A
Ralston Purina       82 81 82 85 83 #                         N/A N/A
Progress Energy NM NM NM NM NM NM NM 76 77 75 78 75 77 77 77 75 73 78 76 #   N/A N/A
Pillsbury 88 86 87 82 83 84 84 #                           N/A N/A
H.J. Heinz       85 80 81 84 81 81 #                       N/A N/A
Allegheny Energy NM NM NM NM NM NM NM 79 80 76 75 74 80 79 NM NM NM #       N/A N/A
Company Name Base-
line
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 Previous
Year
%
Change
First
Year
%
Change
Central and South West 77 82 78 78 NM 76 79 #                           N/A N/A
Cinergy NM NM NM NM NM NM NM NM NM NM 74 75 71 #               N/A N/A
Ralston Foods 82 79 81 #                                   N/A N/A
GPU 77 79 79 69 75 75 78 #                           N/A N/A
Long Island Power Authority                                   65 58 43 # N/A N/A
NBC Television Network 76 74 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
CBS Broadcasting 79 75 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
ABC 76 77 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
Turner Broadcasting System 82 81 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
State Farm 78 79 77 78 78 78 79 79 77 78 81 79 81 81 80 82 82 82 81 79 -2.5 1.3
Fidelity             NM NM NM NM NM NM 80 84 80 79 78 79 78 81 3.8 1.3
Borders               NM NM NM NM NM NM 81 79 81 80     N/A N/A
E*Trade             66 66 69 71 70 71 74 73 69 74 76 79 73 76 4.1 15.2
Progressive NM NM NM NM NM NM NM NM NM NM 75 75 73 79 79 80 79 79 81 78 -3.7 4.0
Circuit City Stores               NM NM 73 72 70 69 71 72         N/A N/A
Allstate 74 73 74 71 73 73 75 76 74 73 76 76 78 78 79 79 78 78 79 77 -2.5 4.1
1-800-FLOWERS.COM             69 76 78 76 79 77 77 NM NM NM NM NM NM NM N/A N/A
Amazon             84 84 88 88 84 87 87 88 86 86 87 86 85 88 3.5 4.8
Nordstrom 84 83 82 80 79 76 76 76 NM NM NM NM NM 80 80 83 82 84 84 83 -1.2 -1.2
Farmers 76 71 72 71 72 75 73 73 72 75 77 73 78 76 77 78 76 79 79 76 -3.8 0.0
GEICO NM NM NM NM NM NM NM NM NM 79 78 78 83 80 80 81 81 81 79 81 2.5 2.5
Buy.com             78 78 80 80 80 80 81 NM NM NM NM NM NM NM N/A N/A
Company Name Base-
line
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 Previous
Year
%
Change
First
Year
%
Change
Best Buy               NM NM 72 72 71 76 74 74 74 77 77 78 77 -1.3 6.9
eBay             80 82 82 84 80 81 80 81 78 79 81 81 83 80 -3.6 0.0
Egghead.com             73                         N/A N/A
barnesandnoble.com             77 82 87 86 87 87 88 NM NM NM NM NM NM NM N/A N/A
Chevron 78 81 78 77 81 76 76 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
BP Amoco           76 76 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
Newegg             NM NM NM NM NM NM NM 87 88 86 84 85 84 83 -1.2 -4.6
BP NM NM NM NM 81 #   ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
Atlantic Richfield 75 78 72 74 74 #   ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
Overstock             NM NM NM NM NM NM NM 80 82 82 83 83 81 79 -2.5 -1.3
uBid.com             67 69 70 73 73 73 74 NM NM NM NM NM NM NM N/A N/A
Exxon 78 80 79 78 80 #   ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
Exxon Mobil           77 75 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
Mobil 80 79 78 78 82 #   ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
Netflix             NM NM NM NM NM NM NM 84 85 87 86 74 75 79 5.3 -6.0
Barnes & Noble               NM NM NM NM NM NM 83 83 84 82 79 82 82 0.0 -1.2
TD Ameritrade             NM NM NM NM NM NM 77 80 71 76 77 78 77 74 -3.9 -3.9
Unocal NM 80 NM NM NM NM NM ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
Texaco 78 80 82 77 81 75 75 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
Supervalu 77 77 75 74 77 75 75 76 77 77 75 77 74 74 74 77 74 74 76 77 1.3 0.0
Shell Oil 80 80 77 81 78 75 77 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
Phillips Petroleum 81 81 79 82 NM NM NM ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
Company Name Base-
line
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 Previous
Year
%
Change
First
Year
%
Change
Amoco 81 81 80 79 83 #   ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
Charles Schwab             76 72 76 75 71 74 80 82 78 79 80 79 77 84 9.1 10.5
UnitedHealth               66 68 64 66 64 68 65 63 72 65 72 70 70 0.0 6.1
WellPoint               NM NM NM NM NM 69 66 68 67 69 74 70 73 4.3 5.8
Aetna Life & Casualty 73 73 73 #                                 N/A N/A
MetLife 78 73 74 75 76 73 72 74 75 77 77 71 78 76 78 77 78 77 78 77 -1.3 -1.3
New York Life NM NM 75 75 74 78 73 77 81 78 76 76 77 79 77 80 78 80 80 80 0.0 6.7
Northwestern Mutual NM NM NM NM NM 79 80 78 80 78 78 78 78 79 78 81 80 81 79 78 -1.3 -1.3
Prudential 72 74 68 70 71 69 71 76 74 73 77 72 76 77 79 77 77 79 79 78 -1.3 8.3
Travelers Group 81 #                                     N/A N/A
Winn-Dixie 76 75 75 74 74 71 74 72 73 73 72 73 76 71 73 74 76 75 78 77 -1.3 1.3
Whole Foods NM NM NM NM NM NM NM NM NM NM NM NM NM 73 75 76 79 80 80 78 -2.5 6.8
Wal-Mart NM NM NM NM NM NM NM NM NM NM 70 70 69 71 68 71 71 69 72 72 0.0 2.9
Safeway 72 73 73 70 71 72 76 75 76 71 72 71 74 72 75 72 74 75 75 76 1.3 5.6
Publix 82 82 80 79 79 82 77 81 81 82 81 81 83 83 82 86 84 84 86 86 0.0 4.9
Meijer 77 79 77 NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM N/A N/A
Kroger 78 76 74 74 73 74 71 75 75 71 73 74 76 75 77 78 78 79 79 80 1.3 2.6
Blue Cross and Blue Shield               66 70 69 67 68 72 71 73 73 70 68 73 74 1.4 12.1
Wells Fargo 71 71 65 62 67 65 67 66 69 68 70 67 72 69 72 73 73 73 71 72 1.4 1.4
Bank of America 72 67 65 61 62 61 63 68 70 74 72 72 72 72 73 67 68 68 66 69 4.5 -4.2
BANK ONE 77 74 69 70 68 66 70 66 70 70 #                   N/A N/A
Chase Manhattan NM NM NM 69 71 NM NM #                         N/A N/A
Company Name Base-
line
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 Previous
Year
%
Change
First
Year
%
Change
Chemical Banking 68 70 68 #                                 N/A N/A
Citicorp 73 70 68 #                                 N/A N/A
Citigroup NM NM NM NM NM NM NM NM NM NM NM NM 72 69 69 68 69 73 70 74 5.7 2.8
First Chicago NBD NM NM 70 68 #                               N/A N/A
First Interstate Bancorp 71 71 #                                   N/A N/A
First Union 76 73 71 74 68 68 66 #                         N/A N/A
JPMorgan Chase                     70 70 72 74 73 68 67 70 74 76 2.7 8.6
KeyCorp NM 76 70 65 65 NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM N/A N/A
NationsBank 75 73 68 64 #                               N/A N/A
Norwest 77 76 71 70 #                               N/A N/A
PNC Financial Services NM NM 69 69 66 NM 67 NM NM NM NM NM NM NM NM NM NM NM NM NM N/A N/A
Wachovia               72 73 76 78 79 80 79 76 #         N/A N/A
Great Atlantic & Pacific Tea 68 67 68 NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM N/A N/A
Food Lion 78 76 73 73 73 71 73 NM NM NM NM NM NM NM NM NM NM NM NM NM N/A N/A
Target                     75 78 77 77 77 80 78 80 81 77 -4.9 2.7
Wal-Mart 80 81 74 76 75 72 73 75 74 75 73 72 72 68 70 71 73 70 71 71 0.0 -11.3
Meijer NM 76 75 NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM N/A N/A
Federated Department Stores 71 71 73 66 67 68 69 69 71 71 74 #                 N/A N/A
Kmart 74 72 72 68 71 67 67 74 70 70 67 70 70 #             N/A N/A
May Department Stores 74 75 75 72 72 74 72 75 76 75 76 #                 N/A N/A
Montgomery Ward 72 72 73                                 N/A N/A
R.H. Macy 69 #                                     N/A N/A
Company Name Base-
line
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 Previous
Year
%
Change
First
Year
%
Change
Sears Roebuck 73 75 74 71 74 71 73 76 75 73 74 73 73 #             N/A N/A
Target (Department Stores) NM 76 74 72 74 72 72 74 75 73 #                   N/A N/A
Target (Discount Stores) 77 76 77 73 74 74 73 77 78 77 #                   N/A N/A
CVS Caremark                       74 78 76 77 77 74 73 75 76 1.3 2.7
Rite Aid                       72 75 73 76 76 75 75 77 74 -3.9 2.8
Walgreens                       76 76 78 77 77 77 75 76 76 0.0 0.0
Gap               NM NM NM NM NM NM 75 75 75 74 77 76 77 1.3 2.7
Sears                           72 72 74 75 76 75 77 2.7 6.9
Home Depot               75 71 73 73 67 70 67 70 72 75 78 77 79 2.6 5.3
American Stores 71 73 74 68 #                               N/A N/A
Albertsons 75 77 77 72 70 73 70 72 73 73 69 71 #               N/A N/A
TJX               NM NM NM NM NM NM 74 73 78 76 78 76 79 3.9 6.8
Staples               NM NM NM NM NM NM 77 76 77 81 79 79 81 2.5 5.2
Sam's Club     75 72 75 78 74 78 77 77 75 76 78 77 79 79 78 81 80 80 0.0 6.7
OfficeMax               NM NM NM NM NM NM 76 74 77 74 78 78 82 5.1 7.9
Office Depot               NM NM NM NM NM NM 78 75 76 81 79 84 79 -6.0 1.3
Lowe's               75 76 77 76 78 74 75 76 79 77 79 79 82 3.8 9.3
Aetna               64 65 66 63 65 65 66 65 70 68 67 67 69 3.0 7.8
Dillard's 75 74 74 73 71 68 72 75 75 75 77 76 75 76 75 78 78 80 79 81 2.5 8.0
Dollar General NM NM NM NM NM NM NM NM NM NM NM NM NM 78 75 79 80 78 78 80 2.6 2.6
Exchange NM NM 69 69 68 70 70 74 73 71 72 74 70 72 73 73 73 76 75 75 0.0 8.7
J.C. Penney 79 77 78 75 75 75 74 75 74 77 76 78 78 77 78 79 80 82 81 79 -2.5 0.0
Company Name Base-
line
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 Previous
Year
%
Change
First
Year
%
Change
Macy's                       74 71 75 74 71 76 77 78 76 -2.6 2.7
Kohl's NM NM NM NM NM NM NM NM 84 79 79 80 80 79 80 79 81 81 81 81 0.0 -3.6
Costco           79 77 76 79 80 79 79 81 81 83 81 82 83 83 84 1.2 6.3

Score tables print best in landscape.

Legend
legend

Notes
ACSI releases industry results throughout the year and updates the national index quarterly. Baseline measurements are from the summer of 1994.

**The limited-service restaurant industry was not measured in 2004 due to a change in the quarterly measurement system that was in place at that time.
***Measurement for the Internet travel industry was moved from the fourth quarter of 2013 to the first quarter of 2014.

The "All Others" score for an industry represents the remainder of the total industry market share, less the market shares of the ACSI-measured companies. It is an aggregate of a representative number of customer interviews from each of potentially hundreds of smaller companies within the industry. Individual company scores within the "All Others" category cannot be derived without additional data collection (see "ACSI Products and Services," or to generate your own ACSI score using the ACSI methodology, see "ACSI MonitorSM").