Benchmarks By Company

Costco
Base-
line
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 Previous
Year
%
Change
First
Year
%
Change
Costco           79 77 76 79 80 79 79 81 81 83 81 82 83 83 84 1.2 6.3
Barnes & Noble               NM NM NM NM NM NM 83 83 84 82 79 82 82 0.0 -1.2
OfficeMax               NM NM NM NM NM NM 76 74 77 74 78 78 82 5.1 7.9
Lowe's               75 76 77 76 78 74 75 76 79 77 79 79 82 3.8 9.3
Staples               NM NM NM NM NM NM 77 76 77 81 79 79 81 2.5 5.2
Specialty Retail Stores               73 74 74 75 74 75 75 76 77 78 79 78 80 2.6 9.6
Sam's Club     75 72 75 78 74 78 77 77 75 76 78 77 79 79 78 81 80 80 0.0 6.7
Office Depot               NM NM NM NM NM NM 78 75 76 81 79 84 79 -6.0 1.3
Home Depot               75 71 73 73 67 70 67 70 72 75 78 77 79 2.6 5.3
TJX               NM NM NM NM NM NM 74 73 78 76 78 76 79 3.9 6.8
All Others               72 73 73 75 73 75 76 78 77 76 76 77 79 2.6 9.7
Best Buy               NM NM 72 72 71 76 74 74 74 77 77 78 77 -1.3 6.9
Gap               NM NM NM NM NM NM 75 75 75 74 77 76 77 1.3 2.7
Circuit City Stores               NM NM 73 72 70 69 71 72         N/A N/A
Borders               NM NM NM NM NM NM 81 79 81 80     N/A N/A

Score tables print best in landscape.

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Notes
ACSI releases industry results throughout the year and updates the national index quarterly. Baseline measurements are from the summer of 1994.

**The limited-service restaurant industry was not measured in 2004 due to a change in the quarterly measurement system that was in place at that time.
***Measurement for the Internet travel industry was moved from the fourth quarter of 2013 to the first quarter of 2014.

The "All Others" score for an industry represents the remainder of the total industry market share, less the market shares of the ACSI-measured companies. It is an aggregate of a representative number of customer interviews from each of potentially hundreds of smaller companies within the industry. Individual company scores within the "All Others" category cannot be derived without additional data collection (see "ACSI Products and Services," or to generate your own ACSI score using the ACSI methodology, see "ACSI MonitorSM").