Benchmarks By Industry

Soft Drinks
Base-
line
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 Previous
Year
%
Change
First
Year
%
Change
Dr Pepper Snapple NM 85 86 83 88 85 86 85 86 89 84 83 86 86 87 86 85 82 87 86 -1.1 1.2
PepsiCo 86 87 86 83 83 82 85 84 86 83 83 82 86 84 84 86 84 85 84 85 1.2 -1.2
Soft Drinks 86 86 86 83 83 84 86 82 85 84 83 83 84 84 83 85 84 85 84 84 0.0 -2.3
Coca-Cola 85 85 87 84 82 84 86 81 85 83 83 84 82 84 85 84 84 85 84 84 0.0 -1.2
All Others NM NM NM NM NM NM NM NM NM NM NM NM 83 83 80 85 79 83 84 82 -2.4 -1.2

Score tables print best in landscape.

Legend
legend

Notes
ACSI releases industry results throughout the year and updates the national index quarterly. Baseline measurements are from the summer of 1994.

**The limited-service restaurant industry was not measured in 2004 due to a change in the quarterly measurement system that was in place at that time.
***Measurement for the Internet travel industry was moved from the fourth quarter of 2013 to the first quarter of 2014.

The "All Others" score for an industry represents the remainder of the total industry market share, less the market shares of the ACSI-measured companies. It is an aggregate of a representative number of customer interviews from each of potentially hundreds of smaller companies within the industry. Individual company scores within the "All Others" category cannot be derived without additional data collection (see "ACSI Products and Services," or to generate your own ACSI score using the ACSI methodology, see "ACSI MonitorSM").