Benchmarks By Industry

Pet Food
Base-
line
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 Previous
Year
%
Change
First
Year
%
Change
Pet Food       83 81 82 83 82 82 82 83 82 83 84 84 84 83 82 83 NM 1.2 0.0
Nestle Purina PetCare                 83 83 84 81 82 84 84 86 82 82 83 NM 1.2 0.0
Mars Petcare       81 82 81 81 83 83 83 83 82 82 82 84 83 85 80 82 NM 2.5 1.2
Iams (Procter & Gamble)       NM NM NM NM 80 82 85 82 81 83 82 81 85 80 81 83 NM 2.5 3.8
Hill's Pet Nutrition (Colgate-Palmolive)       85 83 86 82 84 84 85 83 82 83 85 81 80 82 84 83 NM -1.2 -2.4
Del Monte                   84 79 83 82 83 83 80 83 82 86 NM 4.9 2.4
All Others       NM 81 82 82 80 82 80 82 83 83 85 84 84 85 82 84 NM 2.4 3.7
H.J. Heinz       85 80 81 84 81 81 #                     N/A N/A
Nestle       83 83 84 81 81 #                       N/A N/A
Ralston Purina       82 81 82 85 83 #                       N/A N/A

Score tables print best in landscape.

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Notes
ACSI releases industry results throughout the year and updates the national index quarterly. Baseline measurements are from the summer of 1994.

**The limited-service restaurant industry was not measured in 2004 due to a change in the quarterly measurement system that was in place at that time.
***Measurement for the Internet travel industry was moved from the fourth quarter of 2013 to the first quarter of 2014.

The "All Others" score for an industry represents the remainder of the total industry market share, less the market shares of the ACSI-measured companies. It is an aggregate of a representative number of customer interviews from each of potentially hundreds of smaller companies within the industry. Individual company scores within the "All Others" category cannot be derived without additional data collection (see "ACSI Products and Services," or to generate your own ACSI score using the ACSI methodology, see "ACSI MonitorSM").