Benchmarks By Industry

Personal Care and Cleaning Products
Base-
line
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 Previous
Year
%
Change
First
Year
%
Change
Clorox 88 88 84 83 85 84 85 85 85 86 88 88 86 87 87 88 86 88 87 85 85 0.0 -3.4
Colgate-Palmolive 84 86 82 83 82 80 80 85 80 83 82 83 84 81 87 83 85 84 83 85 83 -2.4 -1.2
Procter & Gamble 85 87 85 81 83 81 84 82 81 85 86 82 84 85 85 85 82 82 82 84 82 -2.4 -3.5
All Others 83 81 77 82 79 80 82 82 80 82 82 83 83 84 83 85 82 84 82 82 82 0.0 -1.2
Personal Care and Cleaning Products 84 84 80 82 82 81 84 83 81 84 83 83 84 85 85 85 83 83 83 83 82 -1.2 -2.4
Dial 86 85 85 83 81 79 85 84 84 85 85 83 83 86 85 84 83 84 83 84 81 -3.6 -5.8
Unilever 84 83 83 82 83 81 85 83 83 85 85 85 85 86 87 87 87 82 86 85 80 -5.9 -4.8

Score tables print best in landscape.

Legend
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Notes
ACSI releases industry results throughout the year and updates the national index quarterly. Baseline measurements are from the summer of 1994.

**The limited-service restaurant industry was not measured in 2004 due to a change in the quarterly measurement system that was in place at that time.
***Measurement for the Internet travel industry was moved from the fourth quarter of 2013 to the first quarter of 2014.

The "All Others" score for an industry represents the remainder of the total industry market share, less the market shares of the ACSI-measured companies. It is an aggregate of a representative number of customer interviews from each of potentially hundreds of smaller companies within the industry. Individual company scores within the "All Others" category cannot be derived without additional data collection (see "ACSI Products and Services," or to generate your own ACSI score using the ACSI methodology, see "ACSI MonitorSM").