Benchmarks By Industry

Automobiles and Light Vehicles
Base-
line
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 Previous
Year
%
Change
First
Year
%
Change
Mercedes-Benz (Daimler) 85 86 87 87 86 86 87 86 83 83 80 80 82 83 82 86 86 86 85 88 86 -2.3 1.2
Subaru 80 79 83 79 83 NM NM NM NM NM NM NM NM NM NM NM NM NM 87 86 85 -1.2 6.3
Lexus (Toyota) NM NM NM NM NM NM NM NM NM NM NM NM 86 87 87 89 85 87 89 87 84 -3.4 -2.3
Volkswagen 74 76 76 79 78 82 83 81 82 76 80 78 78 80 81 86 81 84 85 84 84 0.0 13.5
Buick (GM) 83 84 84 83 84 86 86 86 86 84 83 84 86 86 85 88 88 85 87 82 83 1.2 0.0
Toyota (Toyota) 86 84 84 84 85 83 82 83 83 85 84 87 87 84 86 86 84 87 85 86 83 -3.5 -3.5
Honda 85 86 83 82 81 83 82 83 82 82 85 86 86 84 86 88 84 85 83 86 83 -3.5 -2.4
Kia NM NM NM NM NM NM NM NM NM NM NM NM 77 78 80 81 80 81 82 82 82 0.0 6.5
GMC (GM) NM NM NM 80 78 81 81 79 81 83 80 81 82 82 83 82 84 83 80 85 82 -3.5 2.5
Automobiles and Light Vehicles 79 80 79 79 79 78 80 80 80 80 79 80 81 82 82 84 82 83 84 83 82 -1.2 3.8
Chevrolet (GM) 77 79 79 78 79 76 80 78 78 79 77 78 81 82 79 83 80 82 84 79 82 3.8 6.5
Ford (Ford) 75 79 78 77 77 77 77 78 78 80 76 75 77 80 80 83 82 84 83 83 81 -2.4 8.0
All Others NM 81 79 73 74 76 75 79 77 75 78 76 78 80 82 80 78 81 82 81 81 0.0 0.0
Nissan 83 82 80 79 77 79 78 80 80 79 81 78 82 80 82 78 82 84 83 83 81 -2.4 -2.4
Chrysler (Chrysler) 81 82 80 80 80 79 80 78 80 82 80 80 80 79 80 84 80 76 78 83 81 -2.4 0.0
Hyundai 68 68 69 68 72 68 76 81 78 81 81 84 84 83 83 85 82 83 85 82 81 -1.2 19.1
BMW 82 81 81 80 86 86 84 86 86 85 84 86 85 86 87 87 86 83 86 82 80 -2.4 -2.4
Mazda 78 77 75 74 77 76 78 78 81 82 78 80 79 78 80 81 80 79 82 82 80 -2.4 2.6
Cadillac (GM) 83 84 88 84 88 85 86 88 86 87 83 86 84 86 85 89 86 87 86 85 80 -5.9 -3.6
Audi NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM 79 N/A N/A
Jeep (Chrysler) 78 77 76 74 77 77 75 76 79 79 77 78 77 75 76 79 77 79 83 80 79 -1.3 1.3
Dodge (Chrysler) 80 77 77 77 78 75 81 77 78 78 75 78 78 80 78 81 78 79 81 79 78 -1.3 -2.5
Acura (Honda) NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM 83 77 -7.2 -7.2
Saturn (GM) 84 83 81 82 85 80 82 80 81 81 81 81 80 81 85 84 NM NM NM NM NM N/A N/A
Lincoln (Ford) 79 84 80 81 83 82 85 82 84 81 86 83 83 86 83 88 89 86 90 NM NM N/A N/A
Volvo (Ford) 82 84 84 84 81 80 82 81 82 81 80 81 NM NM NM NM NM NM NM NM NM N/A N/A
Oldsmobile (GM) 83 84 82 82 82 81 80 81 82 80 80                   N/A N/A
Pontiac (GM) 76 79 78 78 76 78 78 78 78 76 79 80 79 80 80 81         N/A N/A

Score tables print best in landscape.

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Notes
ACSI releases industry results throughout the year and updates the national index quarterly. Baseline measurements are from the summer of 1994.

**The limited-service restaurant industry was not measured in 2004 due to a change in the quarterly measurement system that was in place at that time.
***Measurement for the Internet travel industry was moved from the fourth quarter of 2013 to the first quarter of 2014.

The "All Others" score for an industry represents the remainder of the total industry market share, less the market shares of the ACSI-measured companies. It is an aggregate of a representative number of customer interviews from each of potentially hundreds of smaller companies within the industry. Individual company scores within the "All Others" category cannot be derived without additional data collection (see "ACSI Products and Services," or to generate your own ACSI score using the ACSI methodology, see "ACSI MonitorSM").