Benchmarks By Industry

Athletic Shoes
Base-
line
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 Previous
Year
%
Change
First
Year
%
Change
All Others NM NM NM 73 76 79 79 78 81 81 83 79 81 83 82 83 80 81 80 83 3.8 13.7
Athletic Shoes 79 79 77 74 74 76 79 76 79 79 82 77 76 79 79 80 80 81 80 81 1.3 2.5
Adidas 75 80 77 74 74 75 78 73 76 74 77 75 78 77 78 78 82 80 77 80 3.9 6.7
Nike 82 78 77 74 73 73 78 74 76 76 78 75 72 75 78 79 80 80 80 78 -2.5 -4.9

Score tables print best in landscape.

Legend
legend

Notes
The ACSI releases industry results monthly and updates the national index quarterly. Baseline measurements are from the summer of 1994.

The "All Others" score for an industry represents the remainder of the total industry market share, less the market shares of the measured companies. This benchmark is an aggregate of a representative number of customer interviews from each of potentially hundreds of smaller companies within the industry.

**The limited-service restaurant industry was not measured in 2004 due to a change in the quarterly measurement system that was in place at that time.