Benchmarks By Industry

Cigarettes
Base-
line
95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 12 13 14 Previous
Year
%
Change
First
Year
%
Change
B.A.T. Industries 87 87 NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM NM N/A N/A
All Others NM NM 68 75 74 76 76 76 78 NM 80 NM 77 78 75 71 75 76 77 NM 1.3 13.2
Cigarettes 81 82 77 77 75 76 76 76 76 76 78 79 78 77 78 72 76 78 79 NM 1.3 -2.5
Philip Morris 80 81 79 77 75 75 75 75 74 76 78 78 77 76 79 72 77 80 80 NM 0.0 0.0
Reynolds American 81 81 84 79 75 77 77 77 79 78 77 80 80 79 78 72 75 77 81 NM 5.2 0.0

Score tables print best in landscape.

Legend
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Notes
ACSI releases industry results throughout the year and updates the national index quarterly. Baseline measurements are from the summer of 1994.

**The limited-service restaurant industry was not measured in 2004 due to a change in the quarterly measurement system that was in place at that time.
***Measurement for the Internet travel industry was moved from the fourth quarter of 2013 to the first quarter of 2014.

The "All Others" score for an industry represents the remainder of the total industry market share, less the market shares of the ACSI-measured companies. It is an aggregate of a representative number of customer interviews from each of potentially hundreds of smaller companies within the industry. Individual company scores within the "All Others" category cannot be derived without additional data collection (see "ACSI Products and Services," or to generate your own ACSI score using the ACSI methodology, see "ACSI MonitorSM").