The American Customer Satisfaction Index - The voice of the Nation's Consumer
Economic Indicator

Economic Indicator


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The ACSI is an important indicator of economic performance, both for individual firms and for the macro economy. As such, the national ACSI score has been shown to be predictive of both consumer spending and stock market growth, among other important indicators of economic growth.

ACSI as Financial Indicator
As a financial indicator, ACSI data has proven to be related to individual firm performance in a number of ways, predicting things like corporate revenue and earnings growth, and stock market performance. Perhaps most revealing, however, have been the linkages discovered between aggregate ACSI growth, aggregate corporate earnings growth (among S&P 500 companies) and average Market Value Added (MVA), which measures the firm’s success in creating wealth for shareholders. The two graphics below illustrate these relationships.

Click on any chart to view larger.

S&P vs ACSI lagged
MVA top and bottom ACSI 25

 

ACSI as Macroeconomic Indicator
ACSI is also correlated with Gross Domestic Product (GDP) growth and Personal Consumption Expenditure (PCE) growth. The figures below illustrate the relationship between ACSI and GDP and PCE growth.

GDP vs. ACSI graph

PCE vs. ACSI graph