The American Customer Satisfaction Index - The voice of the Nation's Consumer

Q2 2009 and Historical ACSI Scores


ACSI Quarterly Scores - Q2 2009 Print

Second Quarter Scores

Last Update: August 18, 2009
(Next Update: August 17, 2010)

Manufacturing/Durable Goods & E-Business

E-Business
Industries: news & information, portals & search engines

Sector: Manufacturing/Durable Goods
Industries: automobiles & light vehicles, cellular telephones,* electronics (TV/VCR/DVD), major appliances, personal computers

*For current scores for the cellular phone industry, go to First Quarter Scores.

Commentary by Professor Claes Fornell
Score tables print best in landscape.

Base-
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96 97 98 99 00 01 02 03 04 05 06 07 08 09 Previous
Year
%
Change
First
Year
%
Change
E BUSINESS NM NM NM NM NM 63.0 65.0 68.7 71.4 72.5 75.9 76.5 75.2 79.3 81.5 2.8 29.4
 
Internet News & Information NM NM NM NM NM NM NM 73 74 75 75 73 75 75 74 -1.3 1.4
All Others NM NM NM NM NM NM NM 73 75 75 78 74 77 76 75 -1.3 2.7
USATODAY.com NM NM NM NM NM NM NM 71 72 72 72 74 72 73 74 1.4 4.2
NYTimes.com NM NM NM NM NM NM NM 71 70 72 72 72 73 75 73 -2.7 2.8
MSNBC.com NM NM NM NM NM NM NM 73 74 74 73 72 74 76 73 -3.9 0.0
CNN.com NM NM NM NM NM NM NM 72 72 74 72 74 73 73 71 -2.7 -1.4
ABCNEWS.com NM NM NM NM NM NM NM 74 74 74 74 73 74 75 71 -5.3 -4.1
 
Base-
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96 97 98 99 00 01 02 03 04 05 06 07 08 09 Previous
Year
%
Change
First
Year
%
Change
Internet Portals & Search Engines NM NM NM NM NM 63 65 68 71 72 76 77 75 80 83 3.8 31.7
Google NM NM NM NM NM NM NM 80 82 82 82 81 78 86 86 0.0 7.5
All Others NM NM NM NM NM 67 72 72 78 78 77 78 75 76 78 2.6 16.4
Yahoo! NM NM NM NM NM 74 73 76 78 78 80 76 79 77 77 0.0 4.1
MSN NM NM NM NM NM 71 67 72 74 75 75 74 75 75 75 0.0 5.6
Ask.com NM NM NM NM NM NM NM 62 69 71 72 71 75 74 74 0.0 19.4
AOL NM NM NM NM NM 56 58 59 65 67 71 74 67 69 70 1.4 25.0
AltaVista NM NM NM NM NM NM NM 61 63 66 NM NM NM NM NM N/A N/A
 
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96 97 98 99 00 01 02 03 04 05 06 07 08 09 Previous
Year
%
Change
First
Year
%
Change
MANUFACTURING DURABLE GOODS 79.2 78.8 78.4 77.9 77.3 79.4 78.7 79.0 79.2 78.3 78.9 80.1 80.9 80.7 81.6 1.1 3.0
 
Automobiles & Light Vehicles 79 79 79 79 78 80 80 80 80 79 80 81 82 82 84 2.4 6.3
Volvo (Ford) 82 84 84 81 80 82 81 82 81 80 81 NM NM NM NM N/A N/A
Oldsmobile (GM) 83 82 82 82 81 80 81 82 80 80 NM NM NM NM NM N/A N/A
Lexus (Toyota) NM NM NM NM NM NM NM NM NM NM NM 86 87 87 89 2.3 3.5
Cadillac (GM) 83 88 84 88 85 86 88 86 87 83 86 84 86 85 89 4.7 7.2
Lincoln Mercury (Ford) 79 80 81 83 82 85 82 84 81 86 83 83 86 83 88 6.0 11.4
Honda 85 83 82 81 83 82 83 82 82 85 86 86 84 86 88 2.3 3.5
Buick (GM) 83 84 83 84 86 86 86 86 84 83 84 86 86 85 88 3.5 6.0
BMW 82 81 80 86 86 84 86 86 85 84 86 85 86 87 87 0.0 6.1
Mercedes-Benz (Daimler) 85 87 87 86 86 87 86 83 83 80 80 82 83 82 86 4.9 1.2
Toyota (Toyota) 86 84 84 85 83 82 83 83 85 84 87 87 84 86 86 0.0 0.0
Volkswagen 74 76 79 78 82 83 81 82 76 80 78 78 80 81 86 6.2 16.2
Hyundai 68 69 68 72 68 76 81 78 81 81 84 84 83 83 85 2.4 25.0
Chrysler (Chrysler) 81 80 80 80 79 80 78 80 82 80 80 80 79 80 84 5.0 3.7
Saturn (GM) 84 81 82 85 80 82 80 81 81 81 81 80 81 85 84 -1.2 0.0
Ford (Ford) 75 78 77 77 77 77 78 78 80 76 75 77 80 80 83 3.8 10.7
Chevrolet (GM) 77 79 78 79 76 80 78 78 79 77 78 81 82 79 83 5.1 7.8
GMC (GM) NM NM 80 78 81 81 79 81 83 80 81 82 82 83 82 -1.2 2.5
Pontiac (GM) 76 78 78 76 78 78 78 78 76 79 80 79 80 80 81 1.3 6.6
Mazda 78 75 74 77 76 78 78 81 82 78 80 79 78 80 81 1.3 3.8
Dodge (Chrysler) 80 77 77 78 75 81 77 78 78 75 78 78 80 78 81 3.8 1.3
Kia NM NM NM NM NM NM NM NM NM NM NM 77 78 80 81 1.3 5.2
All Others NM 79 73 74 76 75 79 77 75 78 76 78 80 82 80 -2.4 1.3
Jeep (Chrysler) 78 76 74 77 77 75 76 79 79 77 78 77 75 76 79 3.9 1.3
Nissan 83 80 79 77 79 78 80 80 79 81 78 82 80 82 78 -4.9 -6.0
Subaru 80 83 79 83 NM NM NM NM NM NM NM NM NM NM NM N/A N/A
 
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96 97 98 99 00 01 02 03 04 05 06 07 08 09 Previous
Year
%
Change
First
Year
%
Change
Electronics (TV VCR DVD) 83 81 80 79 83 83 81 81 84 82 81 80 83 83 83 0.0 0.0
Zenith Electronics 88 84 84 83 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
Sony 86 81 81 82 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
SANYO 84 81 82 84 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
RCA (Thomson) 83 79 79 76 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
Philips Electronics 84 82 79 79 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
Panasonic 80 80 83 79 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
Mitsubishi Electric & Electronics 81 83 81 83 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
JVC 77 80 79 80 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
Emerson Electric 80 80 NM NM ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
All Others NM 80 78 76 ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^ N/A N/A
 
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96 97 98 99 00 01 02 03 04 05 06 07 08 09 Previous
Year
%
Change
First
Year
%
Change
Major Appliances 85 82 80 83 82 85 82 82 81 82 80 81 82 80 81 1.3 -4.7
Kenmore NM NM NM NM 85 85 86 83 84 85 NM NM NM NM NM N/A N/A
Whirlpool 87 85 82 85 84 86 83 83 82 83 81 82 84 80 83 3.8 -4.6
All Others NM 81 79 79 80 78 80 77 77 82 79 80 80 80 79 -1.3 -2.5
AB Electrolux NM NM NM NM NM NM NM NM NM NM NM 80 81 80 79 -1.3 -1.3
General Electric 81 81 78 80 80 83 83 82 81 79 81 82 81 80 77 -3.8 -4.9
Maytag 85 83 85 84 84 87 83 83 81 81 81 #       N/A N/A
 
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96 97 98 99 00 01 02 03 04 05 06 07 08 09 Previous
Year
%
Change
First
Year
%
Change
Personal Computers 78 73 70 71 72 74 71 71 72 74 74 77 75 74 75 1.4 -3.8
Apple 77 76 70 69 72 75 73 73 77 81 81 83 79 85 84 -1.2 9.1
Dell NM NM 72 74 76 80 78 76 78 79 74 78 74 75 75 0.0 4.2
All Others NM 73 72 69 69 68 67 70 69 71 74 77 75 72 74 2.8 1.4
Compaq (Hewlett-Packard) 78 74 67 72 71 71 69 68 68 69 67 72 73 70 74 5.7 -5.1
Gateway (Acer) NM NM NM 76 76 78 73 72 69 74 72 73 75 72 74 2.8 -2.6
HP (Hewlett-Packard) 78 77 75 72 74 74 73 71 70 71 73 75 76 73 74 1.4 -5.1
IBM 78 74 71 74 73 75 71 NM NM NM NM NM NM NM NM N/A N/A
Packard Bell NM 71 66 67 66 NM NM NM NM NM NM NM NM NM NM N/A N/A


* All baseline measurements were taken in the summer of 1994.
NM = Not Measured.

The ACSI is updated quarterly, with results for a different set of industries each quarter.

The "All Others" score for an industry represents the remainder of the total industry market share, less the market shares of the ACSI-measured companies. It is an aggregate of a representative number of customer interviews from each of potentially hundreds of smaller companies within the industry. Individual company scores within the "All Others" category cannot be derived without additional data collection (see "Custom Research," or to generate your own ACSI score using the ACSI methodology, see "Data Modeling Services").