Scores By Industry

Wireless Telephone Service

	Base- line	96	97	98	99	00	01	02	03	04	05	06	07	08	09	Previous Year % Change	First Year % Change
Verizon Wireless	NM	NM	NM	NM	NM	NM	NM	NM	NM	68	67	69	71	72	74	2.8	8.8
All Others	NM	NM	NM	NM	NM	NM	NM	NM	NM	70	65	68	68	71	73	2.8	4.3
T-Mobile	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	64	69	70	71	71	0.0	10.9
Wireless Telephone Service	NM	NM	NM	NM	NM	NM	NM	NM	NM	65	63	66	68	68	69	1.5	6.2
AT&T Mobility	NM	NM	NM	NM	NM	NM	NM	NM	NM	63	62	63	68	71	67	-5.6	6.3
Sprint Nextel	NM	NM	NM	NM	NM	NM	NM	NM	NM	59	63	63	61	56	63	12.5	6.8
AT&T Wireless	NM	NM	NM	NM	NM	NM	NM	NM	NM	61	#					N/A	N/A
Nextel Communications	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	59	#				N/A	N/A

*At the end of 2004, ACSI adopted the North American Industry Classification System (NAICS) to replace the Standard Industrial Classification (SIC) for the organization of ACSI measured sectors and industries. The NAICS classification moves the limited-service restaurant industry from the Retail sector, measured in fourth quarter, to the Accommodation & Food Services sector, measured in first quarter. Therefore, the Q4 2004 measurement of the limited-service restaurant industry was delayed until Q1 2005 and the industry will continue to be measured in the first quarter thereafter.