The American Customer Satisfaction Index - The voice of the Nation's Consumer
Scores By Industry

Scores By Industry


Specialty Retail Stores
Base-
line
96 97 98 99 00 01 02 03 04 05 06 07 08 09 Previous
Year
%
Change
First
Year
%
Change
Barnes & Noble NM NM NM NM NM NM NM NM NM NM NM NM 83 83 0.0 0.0
Costco NM NM NM NM 79 77 76 79 80 79 79 81 81 83 2.5 5.1
Borders NM NM NM NM NM NM NM NM NM NM NM NM 81 79 -2.5 -2.5
SAM'S CLUB NM 75 72 75 78 74 78 77 77 75 76 78 77 79 2.6 5.3
All Others NM NM NM NM NM NM 72 73 73 75 73 75 76 78 2.6 8.3
Specialty Retail Stores NM 75 72 75 79 76 73 74 74 75 74 75 75 76 1.3 1.3
Staples NM NM NM NM NM NM NM NM NM NM NM NM 77 76 -1.3 -1.3
Lowe's NM NM NM NM NM NM 75 76 77 76 78 74 75 76 1.3 1.3
Office Depot NM NM NM NM NM NM NM NM NM NM NM NM 78 75 -3.8 -3.8
Gap NM NM NM NM NM NM NM NM NM NM NM NM 75 75 0.0 0.0
OfficeMax NM NM NM NM NM NM NM NM NM NM NM NM 76 74 -2.6 -2.6
Best Buy NM NM NM NM NM NM NM NM 72 72 71 76 74 74 0.0 2.8
TJX NM NM NM NM NM NM NM NM NM NM NM NM 74 73 -1.4 -1.4
Circuit City Stores NM NM NM NM NM NM NM NM 73 72 70 69 71 72 1.4 -1.4
Home Depot NM NM NM NM NM NM 75 71 73 73 67 70 67 70 4.5 -6.7

*At the end of 2004, ACSI adopted the North American Industry Classification System (NAICS) to replace the Standard Industrial Classification (SIC) for the organization of ACSI measured sectors and industries.  The NAICS classification moves the limited-service restaurant industry from the Retail sector, measured in fourth quarter, to the Accommodation & Food Services sector, measured in first quarter.  Therefore, the Q4 2004 measurement of the limited-service restaurant industry was delayed until Q1 2005 and the industry will continue to be measured in the first quarter thereafter.