Scores By Industry

Limited Service Restaurants

	Base- line	96	97	98	99	00	01	02	03	04	05	06	07	08	09	Previous Year % Change	First Year % Change
All Others	73	75	73	74	74	72	73	74	75	NM	78	80	79	80	83	3.8	13.7
Limited Service Restaurants	69	66	68	69	69	70	71	71	74	NM**	76	77	77	78	78	0.0	13.0
Domino's Pizza	67	68	68	70	67	69	73	75	75	NM	71	75	75	75	77	2.7	14.9
Starbucks	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	77	78	77	76	-1.3	-1.3
Wendy's	72	71	69	73	71	70	72	74	74	NM	75	76	78	73	76	4.1	5.6
Little Caesar	72	69	73	71	NM	69	70	74	75	NM	74	77	75	75	75	0.0	4.2
Papa John's	NM	NM	NM	NM	76	77	78	76	76	NM	78	79	77	76	75	-1.3	-1.3
Pizza Hut (YUM! Brands)	69	63	71	71	68	70	71	70	75	NM	71	76	72	76	74	-2.6	7.2
Taco Bell (YUM! Brands)	66	66	67	64	64	63	66	67	68	NM	72	70	69	70	73	4.3	10.6
McDonald's	63	60	60	61	61	59	62	61	64	NM	62	63	64	69	70	1.4	11.1
KFC (YUM! Brands)	67	69	67	64	64	65	63	69	71	NM	69	70	71	70	69	-1.4	3.0
Burger King	66	67	68	64	66	67	65	68	68	NM	71	70	69	71	69	-2.8	4.5

*At the end of 2004, ACSI adopted the North American Industry Classification System (NAICS) to replace the Standard Industrial Classification (SIC) for the organization of ACSI measured sectors and industries. The NAICS classification moves the limited-service restaurant industry from the Retail sector, measured in fourth quarter, to the Accommodation & Food Services sector, measured in first quarter. Therefore, the Q4 2004 measurement of the limited-service restaurant industry was delayed until Q1 2005 and the industry will continue to be measured in the first quarter thereafter.