Scores By Industry

Internet Portals & Search Engines

	Base- line	96	97	98	99	00	01	02	03	04	05	06	07	08	09	Previous Year % Change	First Year % Change
Google	NM	NM	NM	NM	NM	NM	NM	80	82	82	82	81	78	86	86	0.0	7.5
Internet Portals & Search Engines	NM	NM	NM	NM	NM	63	65	68	71	72	76	77	75	80	83	3.8	31.7
All Others	NM	NM	NM	NM	NM	67	72	72	78	78	77	78	75	76	78	2.6	16.4
Yahoo!	NM	NM	NM	NM	NM	74	73	76	78	78	80	76	79	77	77	0.0	4.1
MSN	NM	NM	NM	NM	NM	71	67	72	74	75	75	74	75	75	75	0.0	5.6
Ask.com	NM	NM	NM	NM	NM	NM	NM	62	69	71	72	71	75	74	74	0.0	19.4
AOL	NM	NM	NM	NM	NM	56	58	59	65	67	71	74	67	69	70	1.4	25.0
AltaVista	NM	NM	NM	NM	NM	NM	NM	61	63	66	NM	NM	NM	NM	NM	N/A	N/A

*At the end of 2004, ACSI adopted the North American Industry Classification System (NAICS) to replace the Standard Industrial Classification (SIC) for the organization of ACSI measured sectors and industries. The NAICS classification moves the limited-service restaurant industry from the Retail sector, measured in fourth quarter, to the Accommodation & Food Services sector, measured in first quarter. Therefore, the Q4 2004 measurement of the limited-service restaurant industry was delayed until Q1 2005 and the industry will continue to be measured in the first quarter thereafter.