The American Customer Satisfaction Index - The voice of the Nation's Consumer
Scores By Industry

Scores By Industry


Hotels
Base-
line
96 97 98 99 00 01 02 03 04 05 06 07 08 09 Previous
Year
%
Change
First
Year
%
Change
Hilton Hotels 75 75 75 72 74 77 74 76 74 77 76 78 76 78 79 1.3 5.3
Marriott 80 77 76 76 77 74 77 76 76 76 76 75 79 78 77 -1.3 -3.8
All Others NM 71 71 70 71 72 70 70 72 71 73 76 70 76 76 0.0 7.0
Choice Hotels NM NM NM NM NM NM NM NM NM NM NM NM NM 71 76 7.0 7.0
Hotels 75 72 71 71 72 72 71 71 73 72 73 75 71 75 75 0.0 0.0
Best Western 74 NM NM NM NM NM NM NM NM NM NM NM NM 70 75 7.1 1.4
InterContinental Hotels NM NM NM NM NM NM NM NM NM NM NM NM NM 74 75 1.4 1.4
Global Hyatt 76 77 77 75 73 74 73 75 77 74 74 75 77 78 74 -5.1 -2.6
Starwood Hotels & Resorts Worldwide NM NM NM NM NM 73 71 69 73 73 75 75 76 74 74 0.0 1.4
Wyndham Worldwide NM NM NM NM NM NM NM NM NM NM NM NM NM 70 70 0.0 0.0
Promus Hotel 82 83 77 78 79 #                   N/A N/A
Ramada 70 70 64 67 67 69 66 67 70 67 66 70 69 #   N/A N/A
Holiday Inn 69 NM NM 69 68 71 71 69 72 73 69 72 72 #   N/A N/A

*At the end of 2004, ACSI adopted the North American Industry Classification System (NAICS) to replace the Standard Industrial Classification (SIC) for the organization of ACSI measured sectors and industries.  The NAICS classification moves the limited-service restaurant industry from the Retail sector, measured in fourth quarter, to the Accommodation & Food Services sector, measured in first quarter.  Therefore, the Q4 2004 measurement of the limited-service restaurant industry was delayed until Q1 2005 and the industry will continue to be measured in the first quarter thereafter.