The American Customer Satisfaction Index - The voice of the Nation's Consumer
Scores By Industry

Scores By Industry


Department & Discount Stores
Base-
line
96 97 98 99 00 01 02 03 04 05 06 07 08 09 Previous
Year
%
Change
First
Year
%
Change
Nordstrom 84 82 80 79 76 76 76 NM NM NM NM NM 80 80 0.0 -4.8
Kohl's NM NM NM NM NM NM NM 84 79 79 80 80 79 80 1.3 -4.8
J.C. Penney 79 78 75 75 75 74 75 74 77 76 78 78 77 78 1.3 -1.3
Target                   75 78 77 77 77 0.0 2.7
Dollar General NM NM NM NM NM NM NM NM NM NM NM NM 78 75 -3.8 -3.8
Dillard's 75 74 73 71 68 72 75 75 75 77 76 75 76 75 -1.3 0.0
All Others 76 74 71 71 73 70 75 73 78 76 77 74 75 74 -1.3 -2.6
Macy's                     74 71 75 74 -1.3 0.0
Department & Discount Stores 77 74 72 73 72 72 75 74 76 74 75 74 73 74 1.4 -3.9
Army and Air Force Exchange Service (AAFES) NM 69 69 68 70 70 74 73 71 72 74 70 72 73 1.4 5.8
Sears Holdings                         72 72 0.0 0.0
Wal-Mart Stores 80 74 76 75 72 73 75 74 75 73 72 72 68 70 2.9 -12.5
Meijer NM 75 NM NM NM NM NM NM NM NM NM NM NM NM N/A N/A
Montgomery Ward 72 73 NM NM NM NM NM NM NM NM NM NM NM NM N/A N/A
Target (Discount Stores) 77 77 73 74 74 73 77 78 77 #         N/A N/A
Target (Department Stores) NM 74 72 74 72 72 74 75 73 #         N/A N/A
Federated Department Stores 71 73 66 67 68 69 69 71 71 74 #       N/A N/A
Sears Roebuck 73 74 71 74 71 73 76 75 73 74 73 73 #   N/A N/A
Kmart 74 72 68 71 67 67 74 70 70 67 70 70 #   N/A N/A
R.H. Macy 69                           N/A N/A
May Department Stores 74 75 72 72 74 72 75 76 75 76 #       N/A N/A

*At the end of 2004, ACSI adopted the North American Industry Classification System (NAICS) to replace the Standard Industrial Classification (SIC) for the organization of ACSI measured sectors and industries.  The NAICS classification moves the limited-service restaurant industry from the Retail sector, measured in fourth quarter, to the Accommodation & Food Services sector, measured in first quarter.  Therefore, the Q4 2004 measurement of the limited-service restaurant industry was delayed until Q1 2005 and the industry will continue to be measured in the first quarter thereafter.