The American Customer Satisfaction Index (ACSI) is an important indicator of economic performance, both for individual firms and for the macro economy. As such, the national customer satisfaction benchmark (or national ACSI score) has been shown to be predictive of both consumer spending and stock market growth, among other important indicators of economic growth.
ACSI as Macroeconomic Indicator
The national ACSI benchmark correlates with both Gross Domestic Product (GDP) growth and Personal Consumption Expenditure (PCE) growth. The figure below illustrates the relationship between the national customer satisfaction benchmark (national ACSI score) and PCE growth.
ACSI as Financial Indicator
As financial indicators, ACSI data have proven to be related to individual firm performance in a number of ways, predicting corporate revenue and earnings growth, as well as stock market performance.