August 2012 and Historical ACSI Benchmarks

Updated on August 21, 2012

Sector: Manufacturing/Durable Goods
Industry: automobiles & light vehicles

For benchmarks for other Manufacturing/Durable Goods industries, go to May ACSI Results and September ACSI Results.


	Base- line	95	96	97	98	99	00	01	02	03	04	05	06	07	08	09	10	11	12	13	Previous Year % Change	First Year % Change
MANUFACTURING DURABLE GOODS	79.2	79.8	78.8	78.4	77.9	77.3	79.4	78.7	79.0	79.2	78.3	78.9	80.1	80.9	80.7	81.6	81.3	82.3	83.0		0.9	4.8

Automobiles and Light Vehicles	79	80	79	79	79	78	80	80	80	80	79	80	81	82	82	84	82	83	84		1.2	6.3
BMW	82	81	81	80	86	86	84	86	86	85	84	86	85	86	87	87	86	83	86		3.6	4.9
Buick (GM)	83	84	84	83	84	86	86	86	86	84	83	84	86	86	85	88	88	85	87		2.4	4.8
Mercedes-Benz (Daimler)	85	86	87	87	86	86	87	86	83	83	80	80	82	83	82	86	86	86	85		-1.2	0.0
Cadillac (GM)	83	84	88	84	88	85	86	88	86	87	83	86	84	86	85	89	86	87	86		-1.1	3.6
Honda	85	86	83	82	81	83	82	83	82	82	85	86	86	84	86	88	84	85	83		-2.4	-2.4
Toyota (Toyota)	86	84	84	84	85	83	82	83	83	85	84	87	87	84	86	86	84	87	85		-2.3	-1.2
Volkswagen	74	76	76	79	78	82	83	81	82	76	80	78	78	80	81	86	81	84	85		1.2	14.9
Lincoln (Ford)	79	84	80	81	83	82	85	82	84	81	86	83	83	86	83	88	89	86	90		4.7	13.9
Oldsmobile (GM)	83	84	82	82	82	81	80	81	82	80	80	†									N/A	N/A
GMC (GM)	NM	NM	NM	80	78	81	81	79	81	83	80	81	82	82	83	82	84	83	80		-3.6	0.0
Saturn (GM)	84	83	81	82	85	80	82	80	81	81	81	81	80	81	85	84	NM	NM	NM		N/A	N/A
Volvo (Ford)	82	84	84	84	81	80	82	81	82	81	80	81	NM	NM	NM	NM	NM	NM	NM		N/A	N/A
Nissan	83	82	80	79	77	79	78	80	80	79	81	78	82	80	82	78	82	84	83		-1.2	0.0
Chrysler (Chrysler)	81	82	80	80	80	79	80	78	80	82	80	80	80	79	80	84	80	76	78		2.6	-3.7
Pontiac (GM)	76	79	78	78	76	78	78	78	78	76	79	80	79	80	80	81	†				N/A	N/A
Jeep (Chrysler)	78	77	76	74	77	77	75	76	79	79	77	78	77	75	76	79	77	79	83		5.1	6.4
Ford (Ford)	75	79	78	77	77	77	77	78	78	80	76	75	77	80	80	83	82	84	83		-1.2	10.7
All Others	NM	81	79	73	74	76	75	79	77	75	78	76	78	80	82	80	78	81	82		1.2	1.2
Chevrolet (GM)	77	79	79	78	79	76	80	78	78	79	77	78	81	82	79	83	80	82	84		2.4	9.1
Mazda	78	77	75	74	77	76	78	78	81	82	78	80	79	78	80	81	80	79	82		3.8	5.1
Dodge (Chrysler)	80	77	77	77	78	75	81	77	78	78	75	78	78	80	78	81	78	79	81		2.5	1.3
Hyundai	68	68	69	68	72	68	76	81	78	81	81	84	84	83	83	85	82	83	85		2.4	25.0
Subaru	80	79	83	79	83	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	87		N/A	8.7
Lexus (Toyota)	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	86	87	87	89	85	87	89		2.3	3.5
Kia	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	77	78	80	81	80	81	82		1.2	6.5

Score tables print best in landscape.

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Notes
The ACSI releases industry results monthly and updates the national index quarterly. Baseline measurements are from the summer of 1994.

The "All Others" score for an industry represents the remainder of the total industry market share, less the market shares of the measured companies. This benchmark is an aggregate of a representative number of customer interviews from each of potentially hundreds of smaller companies within the industry.