Benchmarks By Company

All Companies

Company Name	Base- line	95	96	97	98	99	00	01	02	03	04	05	06	07	08	09	10	11	12	13	Previous Year % Change	First Year % Change
H.J. Heinz	89	87	90	86	86	85	90	89	88	90	88	91	87	90	89	89	88	89	89		0.0	0.0
Maytag	85	87	83	85	84	84	87	83	83	81	81	81	#								N/A	N/A
Mercedes-Benz (Daimler)	85	86	87	87	86	86	87	86	83	83	80	80	82	83	82	86	86	86	85		-1.2	0.0
Dr Pepper Snapple	NM	85	86	83	88	85	86	85	86	89	84	83	86	86	87	86	85	82	87		6.1	2.4
Coca-Cola	85	85	87	84	82	84	86	81	85	83	83	84	82	84	85	84	84	85	84		-1.2	-1.2
Whirlpool	87	82	85	82	85	84	86	83	83	82	83	81	82	84	80	83	83	82	83		1.2	-4.6
Quaker (PepsiCo)	82	82	82	85	83	83	86	86	87	86	86	88	85	86	87	87	86	84	86		2.4	4.9
Cadillac (GM)	83	84	88	84	88	85	86	88	86	87	83	86	84	86	85	89	86	87	86		-1.1	3.6
Buick (GM)	83	84	84	83	84	86	86	86	86	84	83	84	86	86	85	88	88	85	87		2.4	4.8
PepsiCo	86	87	86	83	83	82	85	84	86	83	83	82	86	84	84	86	84	85	84		-1.2	-2.3
Unilever	84	83	83	82	83	81	85	83	83	85	85	85	85	86	87	87	87	82	86		4.9	2.4
Dial	86	85	85	83	81	79	85	84	84	85	85	83	83	86	85	84	83	84	83		-1.2	-3.5
Clorox	88	88	84	83	85	84	85	85	85	86	88	88	86	87	87	88	86	88	87		-1.1	-1.1
Hershey	86	88	88	84	84	86	85	86	87	85	87	86	86	87	85	87	86	84	85		1.2	-1.2
Kenmore	NM	NM	NM	NM	NM	85	85	86	83	84	85	NM	NM	NM	NM	NM	NM	NM	NM		N/A	N/A
Ralston Purina				82	81	82	85	83	#												N/A	N/A
Lincoln (Ford)	79	84	80	81	83	82	85	82	84	81	86	83	83	86	83	88	89	86	90		4.7	13.9
Procter and Gamble	85	87	85	81	83	81	84	82	81	85	86	82	84	85	85	85	82	82	82		0.0	-3.5
BMW	82	81	81	80	86	86	84	86	86	85	84	86	85	86	87	87	86	83	86		3.6	4.9
H.J. Heinz				85	80	81	84	81	81	#											N/A	N/A
Nestle	88	86	82	83	83	81	84	83	83	83	83	83	84	83	83	85	84	84	85		1.2	-3.4
Company Name	Base- line	95	96	97	98	99	00	01	02	03	04	05	06	07	08	09	10	11	12	13	Previous Year % Change	First Year % Change
Pillsbury	88	86	87	82	83	84	84	#													N/A	N/A
Amazon							84	84	88	88	84	87	87	88	86	86	87	86	85		-1.2	1.2
FedEx	85	85	86	82	80	83	83	82	82	82	83	84	86	84	85	84	85	83	82		-1.2	-3.5
General Electric	81	84	81	78	80	80	83	83	82	81	79	81	82	81	80	77	81	79	80		1.3	-1.2
Volkswagen	74	76	76	79	78	82	83	81	82	76	80	78	78	80	81	86	81	84	85		1.2	14.9
Kellogg	84	84	85	81	83	81	83	83	81	82	81	81	85	83	85	85	81	80	83		3.8	-1.2
Toyota (Toyota)	86	84	84	84	85	83	82	83	83	85	84	87	87	84	86	86	84	87	85		-2.3	-1.2
Molson Coors	81	84	79	80	84	78	82	78	79	80	78	82	83	82	83	81	81	81	#		N/A	N/A
Volvo (Ford)	82	84	84	84	81	80	82	81	82	81	80	81	NM	NM	NM	NM	NM	NM	NM		N/A	N/A
Saturn (GM)	84	83	81	82	85	80	82	80	81	81	81	81	80	81	85	84	NM	NM	NM		N/A	N/A
Honda	85	86	83	82	81	83	82	83	82	82	85	86	86	84	86	88	84	85	83		-2.4	-2.4
V.F.	83	80	80	81	79	78	82	84	82	84	79	82	82	84	83	81	85	83	82		-1.2	-1.2
ConAgra	83	83	82	80	80	80	82	81	83	84	82	86	83	83	84	78	83	83	84		1.2	1.2
Nabisco	87	84	85	80	83	81	82	#													N/A	N/A
Sara Lee	86	82	84	80	80	81	82	81	84	83	84	81	85	82	84	85	85	82	83		1.2	-3.5
Mars	87	89	86	85	81	84	82	86	83	83	85	83	86	86	86	87	85	87	86		-1.1	-1.1
Hill's Pet Nutrition (Colgate-Palmolive)				85	83	86	82	84	84	85	83	82	83	85	81	80	82	84	83	NM	-1.2	-2.4
General Mills	83	81	86	81	82	81	82	83	83	83	84	82	84	83	84	83	83	83	83		0.0	0.0
Kraft	84	84	85	82	84	83	82	82	81	83	84	84	86	84	85	83	81	83	81		-2.4	-3.6
Dole	90	90	85	79	82	80	82	81	82	82	79	81	82	83	83	84	82	83	83		0.0	-7.8
SABMiller	80	82	78	81	81	81	81	78	79	79	79	81	82	83	82	83	83	84	#		N/A	N/A
Anheuser-Busch InBev	84	80	79	81	81	78	81	80	82	82	79	82	81	82	82	85	82	81	81		0.0	-3.6
Company Name	Base- line	95	96	97	98	99	00	01	02	03	04	05	06	07	08	09	10	11	12	13	Previous Year % Change	First Year % Change
UPS	82	83	87	82	77	79	81	78	80	79	80	82	83	81	83	82	82	85	81		-4.7	-1.2
Campbell Soup	83	81	84	81	80	81	81	81	80	83	79	81	80	83	80	82	82	79	81		2.5	-2.4
Nestle				83	83	84	81	81	#												N/A	N/A
Tyson	83	80	79	80	79	79	81	80	80	81	79	79	78	78	80	82	77	79	81		2.5	-2.4
Mars Petcare				81	82	81	81	83	83	83	83	82	82	82	84	83	85	80	82	NM	2.5	1.2
Dodge (Chrysler)	80	77	77	77	78	75	81	77	78	78	75	78	78	80	78	81	78	79	81		2.5	1.3
GMC (GM)	NM	NM	NM	80	78	81	81	79	81	83	80	81	82	82	83	82	84	83	80		-3.6	0.0
Chevrolet (GM)	77	79	79	78	79	76	80	78	78	79	77	78	81	82	79	83	80	82	84		2.4	9.1
Oldsmobile (GM)	83	84	82	82	82	81	80	81	82	80	80	†									N/A	N/A
Chrysler (Chrysler)	81	82	80	80	80	79	80	78	80	82	80	80	80	79	80	84	80	76	78		2.6	-3.7
Dell	NM	NM	NM	72	74	76	80	78	76	78	79	74	78	74	75	75	77	77	81		5.2	12.5
Northwestern Mutual	NM	NM	NM	NM	NM	79	80	78	80	78	78	78	78	79	78	81	80	81	79		-2.5	0.0
eBay							80	82	82	84	80	81	80	81	78	79	81	81	83		2.5	3.8
Southern Company	78	78	76	77	79	78	80	80	81	82	81	79	80	82	81	78	78	77	81	83	2.5	6.4
Colgate-Palmolive	84	86	82	83	82	80	80	85	80	83	82	83	84	81	87	83	85	84	83		-1.2	-1.2
Levi Strauss	84	83	80	81	75	76	79	80	78	80	80	79	79	80	78	83	81	81	82		1.2	-2.4
Fruit of the Loom	83	80	78	77	80	80	79	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM		N/A	N/A
Central and South West	77	82	78	78	NM	76	79	#													N/A	N/A
American Electric Power	78	80	82	77	78	77	79	76	75	74	75	74	75	73	76	74	73	72	79	75	-5.1	-3.8
Duke Energy	82	80	83	79	78	80	79	79	79	77	78	78	80	79	76	77	76	77	79	75	-5.1	-8.5
State Farm	78	79	77	78	78	78	79	79	77	78	81	79	81	81	80	82	82	82	81		-1.2	3.8
Liz Claiborne	84	81	81	77	78	76	79	79	80	78	79	78	81	79	79	82	79	79	NM		N/A	N/A
Company Name	Base- line	95	96	97	98	99	00	01	02	03	04	05	06	07	08	09	10	11	12	13	Previous Year % Change	First Year % Change
Gateway	NM	NM	NM	NM	76	76	78	73	72	69	74	72	73	75	#						N/A	N/A
Edison International	76	74	77	78	75	73	78	60	66	69	71	75	78	74	75	77	75	75	76	77	1.3	1.3
GPU	77	79	79	69	75	75	78	#													N/A	N/A
Buy.com							78	78	80	80	80	80	81	NM	NM	NM	NM	NM	NM		N/A	N/A
Mazda	78	77	75	74	77	76	78	78	81	82	78	80	79	78	80	81	80	79	82		3.8	5.1
Adidas	75	80	77	74	74	75	78	73	76	74	77	75	78	77	78	78	82	80	77		-3.8	2.7
Nike	82	78	77	74	73	73	78	74	76	76	78	75	72	75	78	79	80	80	80		0.0	-2.4
Hanesbrands	83	81	75	81	77	78	78	76	78	80	79	79	82	82	80	82	81	82	79		-3.7	-4.8
Pontiac (GM)	76	79	78	78	76	78	78	78	78	76	79	80	79	80	80	81	†				N/A	N/A
Nissan	83	82	80	79	77	79	78	80	80	79	81	78	82	80	82	78	82	84	83		-1.2	0.0
Public Service Enterprise Group	79	80	77	75	74	73	78	75	76	76	73	74	75	73	75	76	78	78	77	74	-3.9	-6.3
Publix	82	82	80	79	79	82	77	81	81	82	81	81	83	83	82	86	84	84	86		2.4	4.9
Reynolds American	81	81	84	79	75	77	77	77	79	78	77	80	80	79	78	72	75	77	81	NM	5.2	0.0
Hilton	75	75	75	75	72	74	77	74	76	74	77	76	78	76	78	79	80	80	80		0.0	6.7
Papa John's	NM	NM	NM	NM	NM	76	77	78	76	76	NM	78	79	77	76	75	80	79	83		5.1	9.2
Shell Oil	80	80	77	81	78	75	77	^	^	^	^	^	^	^	^	^	^	^	^		N/A	N/A
Costco						79	77	76	79	80	79	79	81	81	83	81	82	83	83		0.0	5.1
barnesandnoble.com							77	82	87	86	87	87	88	NM	NM	NM	NM	NM	NM		N/A	N/A
Ford (Ford)	75	79	78	77	77	77	77	78	78	80	76	75	77	80	80	83	82	84	83		-1.2	10.7
Chevron	78	81	78	77	81	76	76	^	^	^	^	^	^	^	^	^	^	^	^		N/A	N/A
NextEra Energy	77	77	74	69	75	74	76	73	71	73	76	74	68	73	76	76	75	78	80	80	0.0	3.9
Energy Future Holdings	73	74	77	70	76	74	76	71	75	74	74	72	65	63	68	72	73	NM	NM	NM	N/A	N/A
Company Name	Base- line	95	96	97	98	99	00	01	02	03	04	05	06	07	08	09	10	11	12	13	Previous Year % Change	First Year % Change
Charles Schwab							76	72	76	75	71	74	80	82	78	79	80	79	77		-2.5	1.3
Hyundai	68	68	69	68	72	68	76	81	78	81	81	84	84	83	83	85	82	83	85		2.4	25.0
BP Amoco						76	76	^	^	^	^	^	^	^	^	^	^	^	^		N/A	N/A
CMS Energy	79	76	77	75	73	76	76	75	76	78	71	74	72	73	74	70	75	77	75	79	5.3	0.0
Safeway	72	73	73	70	71	72	76	75	76	71	72	71	74	72	75	72	74	75	75		0.0	4.2
Nordstrom	84	83	82	80	79	76	76	76	NM	NM	NM	NM	NM	80	80	83	82	84	84		0.0	0.0
DTE Energy	78	78	78	75	74	74	75	74	68	72	71	68	65	70	72	71	72	73	72	78	8.3	0.0
Jeep (Chrysler)	78	77	76	74	77	77	75	76	79	79	77	78	77	75	76	79	77	79	83		5.1	6.4
Dominion Resources	74	75	72	74	75	74	75	65	70	72	67	71	70	73	75	72	75	77	80	82	2.5	10.8
IBM	78	78	74	71	74	73	75	71	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM		N/A	N/A
Apple	77	75	76	70	69	72	75	73	73	77	81	81	83	79	85	84	86	87	86		-1.1	11.7
Reliant Energy	NM	NM	NM	68	73	73	75	67	74	70	68	69	69	65	72	69	72	NM	NM	NM	N/A	N/A
U.S. Postal Service (Express and Priority Mail)	69	70	74	70	75	75	75	73	73	75	77	74	75	77	75	76	77	79	81		2.5	17.4
Allstate	74	73	74	71	73	73	75	76	74	73	76	76	78	78	79	79	78	78	79		1.3	6.8
Philip Morris	80	81	79	77	75	75	75	75	74	76	78	78	77	76	79	72	77	80	80	NM	0.0	0.0
BellSouth	83	83	83	78	78	76	75	74	74	74	73	70	71	#							N/A	N/A
ATT	85	83	83	80	81	79	75	73	73	76	76	72	71	70	75	71	75	71	70	73	4.3	-14.1
Supervalu	77	77	75	74	77	75	75	76	77	77	75	77	74	74	74	77	74	74	76		2.7	-1.3
Exxon Mobil						77	75	^	^	^	^	^	^	^	^	^	^	^	^		N/A	N/A
Texaco	78	80	82	77	81	75	75	^	^	^	^	^	^	^	^	^	^	^	^		N/A	N/A
J.C. Penney	79	77	78	75	75	75	74	75	74	77	76	78	78	77	78	79	80	82	81		-1.2	2.5
Entergy	75	76	75	70	70	69	74	69	74	71	73	75	70	73	74	74	73	76	78	81	3.8	8.0
Company Name	Base- line	95	96	97	98	99	00	01	02	03	04	05	06	07	08	09	10	11	12	13	Previous Year % Change	First Year % Change
Yahoo!							74	73	76	78	78	80	76	79	77	77	76	79	78		-1.3	5.4
Hewlett-Packard	78	80	77	75	72	74	74	73	71	70	71	73	75	76	73	74	77	78	79		1.3	1.3
Hyatt	76	75	77	77	75	73	74	73	75	77	74	74	75	77	78	74	79	77	76		-1.3	0.0
Winn-Dixie	76	75	75	74	74	71	74	72	73	73	72	73	76	71	73	74	76	75	78		4.0	2.6
Marriott	80	76	77	76	76	77	74	77	76	76	76	76	75	79	78	77	80	79	78		-1.3	-2.5
Sam's Club			75	72	75	78	74	78	77	77	75	76	78	77	79	79	78	81	80		-1.2	6.7
Pacific Gas and Electric	73	71	72	71	68	71	73	49	58	66	66	67	68	72	70	73	70	67	69	74	7.2	1.4
New York Life	NM	NM	75	75	74	78	73	77	81	78	76	76	77	79	77	80	78	80	80		0.0	6.7
Starwood	NM	NM	NM	NM	NM	NM	73	71	69	73	73	75	75	76	74	74	77	79	75		-5.1	2.7
Sears Roebuck	73	75	74	71	74	71	73	76	75	73	74	73	73	#							N/A	N/A
Farmers	76	71	72	71	72	75	73	73	72	75	77	73	78	76	77	78	76	79	79		0.0	3.9
Food Lion	78	76	73	73	73	71	73	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM		N/A	N/A
Egghead.com							73	†													N/A	N/A
Wal-Mart	80	81	74	76	75	72	73	75	74	75	73	72	72	68	70	71	73	70	71		1.4	-11.3
Target (Discount Stores)	77	76	77	73	74	74	73	77	78	77	#										N/A	N/A
Northeast Utilities	70	70	72	67	65	68	72	76	72	73	68	74	72	69	68	72	74	75	59	73	23.7	4.3
MetLife	78	73	74	75	76	73	72	74	75	77	77	71	78	76	78	77	78	77	78		1.3	0.0
Dillard's	75	74	74	73	71	68	72	75	75	75	77	76	75	76	75	78	78	80	79		-1.3	5.3
Target (Department Stores)	NM	76	74	72	74	72	72	74	75	73	#										N/A	N/A
PECO Energy	NM	72	70	65	66	71	72	#													N/A	N/A
May Department Stores	74	75	75	72	72	74	72	75	76	75	76	#									N/A	N/A
MSN (Microsoft)							71	67	72	74	75	75	74	75	75	75	75	78	78		0.0	9.9
Company Name	Base- line	95	96	97	98	99	00	01	02	03	04	05	06	07	08	09	10	11	12	13	Previous Year % Change	First Year % Change
Consolidated Edison	77	76	74	71	69	73	71	66	74	72	68	68	68	69	66	66	66	72	71	70	-1.4	-9.1
Holiday Inn	69	69	NM	NM	69	68	71	71	69	72	73	69	72	72	#						N/A	N/A
Prudential	72	74	68	70	71	69	71	76	74	73	77	72	76	77	79	77	77	79	79		0.0	9.7
Bell Atlantic	80	81	81	72	71	73	71	#													N/A	N/A
Kroger	78	76	74	74	73	74	71	75	75	71	73	74	76	75	77	78	78	79	79		0.0	1.3
Compaq (Hewlett-Packard)	78	77	74	67	72	71	71	69	68	68	69	67	72	73	70	74	74	75	NM		N/A	N/A
MCI	75	75	78	72	74	73	70	70	70	67	70	70	#								N/A	N/A
Exchange	NM	NM	69	69	68	70	70	74	73	71	72	74	70	72	73	73	73	76	75		-1.3	8.7
BANK ONE	77	74	69	70	68	66	70	66	70	70	#										N/A	N/A
Southwest	78	76	76	76	74	72	70	70	74	75	73	74	74	76	79	81	79	81	77		-4.9	-1.3
Pizza Hut (YUM! Brands)	69	66	63	71	71	68	70	71	70	75	NM	71	76	72	76	74	78	81	78		-3.7	13.0
Wendy's	72	73	71	69	73	71	70	72	74	74	NM	75	76	78	73	76	77	77	78		1.3	8.3
CenturyLink	79	83	80	76	76	74	70	71	74	73	65	66	64	66	70	68	70	70	66	71	7.6	-10.1
SBC Communications	80	80	77	71	71	71	70	66	67	67	68	71	#								N/A	N/A
Albertsons	75	77	77	72	70	73	70	72	73	73	69	71	#								N/A	N/A
GTE	76	72	72	68	65	63	69	#													N/A	N/A
Ramada	70	69	70	64	67	67	69	66	67	70	67	66	70	69	#						N/A	N/A
Domino's Pizza	67	70	68	68	70	67	69	73	75	75	NM	71	75	75	75	77	77	77	77		0.0	14.9
Federated Department Stores	71	71	73	66	67	68	69	69	71	71	74	#									N/A	N/A
Niagara Mohawk Power	69	73	64	65	68	68	69	69	#												N/A	N/A
1-800-FLOWERS.COM							69	76	78	76	79	77	77	NM	NM	NM	NM	NM	NM		N/A	N/A
Little Caesar	72	69	69	73	71	NM	69	70	74	75	NM	74	77	75	75	75	78	80	82		2.5	13.9
Company Name	Base- line	95	96	97	98	99	00	01	02	03	04	05	06	07	08	09	10	11	12	13	Previous Year % Change	First Year % Change
Kmart	74	72	72	68	71	67	67	74	70	70	67	70	70	#							N/A	N/A
Burger King	66	65	67	68	64	66	67	65	68	68	NM	71	70	69	71	69	74	75	75		0.0	13.6
PNC Financial Services	NM	NM	69	69	66	NM	67	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM		N/A	N/A
Wells Fargo	71	71	65	62	67	65	67	66	69	68	70	67	72	69	72	73	73	73	71		-2.7	0.0
uBid.com							67	69	70	73	73	73	74	NM	NM	NM	NM	NM	NM		N/A	N/A
Priceline							66	69	71	71	73	72	72	73	72	76	73	76	74		-2.6	12.1
E*Trade							66	66	69	71	70	71	74	73	69	74	76	79	73		-7.6	10.6
Delta	77	72	67	69	65	68	66	61	66	67	67	65	64	59	60	64	62	56	65		16.1	-15.6
First Union	76	73	71	74	68	68	66	#													N/A	N/A
KFC (YUM! Brands)	67	68	69	67	64	64	65	63	69	71	NM	69	70	71	70	69	75	75	75		0.0	11.9
US WEST	77	76	74	71	68	67	64	#													N/A	N/A
Taco Bell (YUM! Brands)	66	66	66	67	64	64	63	66	67	68	NM	72	70	69	70	73	74	76	77		1.3	16.7
American	70	71	71	62	67	64	63	62	63	67	66	64	62	60	62	60	63	63	64		1.6	-8.6
Bank of America	72	67	65	61	62	61	63	68	70	74	72	72	72	72	73	67	68	68	66		-2.9	-8.3
Continental	67	64	66	64	66	64	62	67	68	68	67	70	67	69	62	68	71	64	#		N/A	N/A
Northwest Airlines	69	71	67	64	63	53	62	56	65	64	64	64	61	61	57	57	61	#			N/A	N/A
US Airways	72	67	66	68	65	61	62	60	63	64	62	57	62	61	54	59	62	61	65		6.6	-9.7
United	71	67	70	68	65	62	62	59	64	63	64	61	63	56	56	56	60	61	62		1.6	-12.7
McDonald's	63	63	60	60	61	61	59	62	61	64	NM	62	63	64	69	70	67	72	73		1.4	15.9
Unicom	71	68	68	62	66	62	59	#													N/A	N/A
AOL							56	58	59	65	67	71	74	67	69	70	74	75	74		-1.3	32.1
JVC	77	78	80	79	80	^	^	^	^	^	^	^	^	^	^	^	^	^	^		N/A	N/A
Company Name	Base- line	95	96	97	98	99	00	01	02	03	04	05	06	07	08	09	10	11	12	13	Previous Year % Change	First Year % Change
Mitsubishi Electric and Electronics	81	82	83	81	83	^	^	^	^	^	^	^	^	^	^	^	^	^	^		N/A	N/A
SANYO	84	79	81	82	84	^	^	^	^	^	^	^	^	^	^	^	^	^	^		N/A	N/A
Emerson Electric	80	81	80	NM	NM	^	^	^	^	^	^	^	^	^	^	^	^	^	^		N/A	N/A
Panasonic	80	80	80	83	79	^	^	^	^	^	^	^	^	^	^	^	^	^	^		N/A	N/A
Sony	86	84	81	81	82	^	^	^	^	^	^	^	^	^	^	^	^	^	^		N/A	N/A
Tribune	70	70	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	N/A	N/A
New York Times	74	70	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	N/A	N/A
Knight-Ridder	68	70	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	N/A	N/A
Gannett	75	66	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	N/A	N/A
RCA (Thomson)	83	82	79	79	76	^	^	^	^	^	^	^	^	^	^	^	^	^	^		N/A	N/A
Philips Electronics	84	81	82	79	79	^	^	^	^	^	^	^	^	^	^	^	^	^	^		N/A	N/A
Dow Jones	75	76	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	N/A	N/A
Zenith Electronics	88	84	84	84	83	^	^	^	^	^	^	^	^	^	^	^	^	^	^		N/A	N/A
Times Mirror	68	67	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	N/A	N/A
Sony Pictures Entertainment	71	74	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	N/A	N/A
Walt Disney	84	80	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	N/A	N/A
ABC	76	77	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	N/A	N/A
American Medical Holdings	NM	73	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	N/A	N/A
CBS Broadcasting	79	75	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	N/A	N/A
Fox Entertainment	79	79	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	N/A	N/A
NBC Television Network	76	74	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	N/A	N/A
Paramount Communications	72	79	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	N/A	N/A
Company Name	Base- line	95	96	97	98	99	00	01	02	03	04	05	06	07	08	09	10	11	12	13	Previous Year % Change	First Year % Change
Time Warner	78	77	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	N/A	N/A
Universal Studios	77	74	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	N/A	N/A
HCA	78	73	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	N/A	N/A
Turner Broadcasting System	82	81	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	N/A	N/A
HealthTrust EPIC	67	70	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	^	N/A	N/A
Unocal	NM	80	NM	NM	NM	NM	NM	^	^	^	^	^	^	^	^	^	^	^	^		N/A	N/A
Best Foods (CPC International)	NM	88	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM		N/A	N/A
B.A.T. Industries	87	87	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	N/A	N/A
Dunkin' Donuts	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	79		N/A	N/A
PPL	NM	NM	NM	NM	NM	NM	NM	80	80	80	79	80	81	81	78	79	74	79	80	80	0.0	0.0
CenterPoint Energy	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	73	72	74	75	78	78	80	82	84	2.4	15.1
Atmos Energy	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	75	78	78	81	83	85	2.4	13.3
Sempra Energy	NM	NM	NM	NM	NM	NM	NM	67	74	77	77	79	75	80	80	80	83	81	83	80	-3.6	19.4
MidAmerican Energy Holdings	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	78	79	79	79	79	82	3.8	5.1
Acer	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	72	74	77	77	79		2.6	9.7
Electrolux	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	80	81	80	79	79	78	82		5.1	2.5
Phillips Petroleum	81	81	79	82	NM	NM	NM	^	^	^	^	^	^	^	^	^	^	^	^		N/A	N/A
Progressive	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	75	75	73	79	79	80	79	79	81		2.5	8.0
GEICO	NM	NM	NM	NM	NM	NM	NM	NM	NM	79	78	78	83	80	80	81	81	81	79		-2.5	0.0
TD Ameritrade							NM	NM	NM	NM	NM	NM	77	80	71	76	77	78	77		-1.3	0.0
KeyCorp	NM	76	70	65	65	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM		N/A	N/A
Dollar General	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	78	75	79	80	78	78		0.0	0.0
Company Name	Base- line	95	96	97	98	99	00	01	02	03	04	05	06	07	08	09	10	11	12	13	Previous Year % Change	First Year % Change
Citigroup	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	72	69	69	68	69	73	70		-4.1	-2.8
Netflix							NM	NM	NM	NM	NM	NM	NM	84	85	87	86	74	75		1.4	-10.7
Newegg							NM	NM	NM	NM	NM	NM	NM	87	88	86	84	85	84		-1.2	-3.4
Iams (Procter and Gamble)				NM	NM	NM	NM	80	82	85	82	81	83	82	81	85	80	81	83	NM	2.5	3.8
Fidelity							NM	NM	NM	NM	NM	NM	80	84	80	79	78	79	78		-1.3	-2.5
Chase Manhattan	NM	NM	NM	69	71	NM	NM	#													N/A	N/A
Time Warner Cable	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	68	N/A	N/A
Charter Communications	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	72	N/A	N/A
Toshiba	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	77		N/A	N/A
JetBlue	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	81		N/A	N/A
Jones Group	NM	NM	NM	NM	NM	NM	NM	79	78	78	77	82	79	81	84	83	81	79	82		3.8	3.8
Subway	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	82		N/A	N/A
Meijer	NM	76	75	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM		N/A	N/A
Kohl's	NM	NM	NM	NM	NM	NM	NM	NM	84	79	79	80	80	79	80	79	81	81	81		0.0	-3.6
Overstock							NM	NM	NM	NM	NM	NM	NM	80	82	82	83	83	81		-2.4	1.3
Subaru	80	79	83	79	83	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	87		N/A	8.7
Starbucks	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	77	78	77	76	78	80	76		-5.0	-1.3
Iberdrola	NM	NM	NM	NM	NM	NM	NM	73	73	71	70	73	74	70	75	73	72	NM	NM	NM	N/A	N/A
NiSource	NM	NM	NM	NM	NM	NM	NM	67	68	66	68	68	66	72	70	71	76	76	81	81	0.0	20.9
Best Western	74	70	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	70	75	76	76	76		0.0	2.7
Choice	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	71	76	74	74	76		2.7	7.0
Comcast	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	69	67	69	67	68	69	67	71	6.0	2.9
Company Name	Base- line	95	96	97	98	99	00	01	02	03	04	05	06	07	08	09	10	11	12	13	Previous Year % Change	First Year % Change
Ameren	NM	NM	NM	NM	NM	NM	NM	78	76	77	74	75	74	57	64	68	71	71	78	74	-5.1	-5.1
Pepco Holdings	NM	NM	NM	NM	NM	NM	NM	NM	NM	77	72	73	71	70	69	68	70	54	69	71	2.9	-7.8
PacifiCorp	NM	NM	NM	NM	NM	NM	NM	72	71	76	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	N/A	N/A
Allegheny Energy	NM	NM	NM	NM	NM	NM	NM	79	80	76	75	74	80	79	NM	NM	NM	NM	NM	NM	N/A	N/A
InterContinental	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	74	75	78	76	77		1.3	4.1
Cinergy	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	74	75	71	#							N/A	N/A
Google							NM	NM	80	82	82	82	81	78	86	86	80	83	82		-1.2	2.5
Bing (Microsoft)							NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	77	82	81		-1.2	5.2
Ask.com							NM	NM	62	69	71	72	71	75	74	74	73	80	80		0.0	29.0
AltaVista							NM	NM	61	63	66	NM	NM	NM	NM	NM	NM	NM	NM		N/A	N/A
Wyndham	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	70	70	70	73	70		-4.1	0.0
KeySpan	NM	NM	NM	NM	NM	NM	NM	68	72	71	74	70	71	74	#						N/A	N/A
Cox Communications	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	76	70	74	74	74	72	71	74	4.2	-2.6
Kia	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	77	78	80	81	80	81	82		1.2	6.5
Wal-Mart	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	70	70	69	71	68	71	71	69	72		4.3	2.9
Lexus (Toyota)	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	86	87	87	89	85	87	89		2.3	3.5
FirstEnergy	NM	NM	NM	NM	NM	NM	NM	72	77	76	69	71	75	76	77	74	75	78	76	75	-1.3	4.2
Great Atlantic and Pacific Tea	68	67	68	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM		N/A	N/A
Xcel Energy	NM	NM	NM	NM	NM	NM	NM	65	74	73	70	68	70	71	73	76	72	74	74	76	2.7	16.9
Whole Foods	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	73	75	76	79	80	80		0.0	9.6
Progress Energy	NM	NM	NM	NM	NM	NM	NM	76	77	75	78	75	77	77	77	75	73	78	76	#	N/A	N/A
Meijer	77	79	77	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM	NM		N/A	N/A
Company Name	Base- line	95	96	97	98	99	00	01	02	03	04	05	06	07	08	09	10	11	12	13	Previous Year % Change	First Year % Change
Norwest	77	76	71	70	#																N/A	N/A
Qwest Communications								61	56	62	64	69	70	72	73	71	72	73	#		N/A	N/A
CPS Energy																		79	79	80	1.3	1.3
LA Department of Water and Power																		66	69	71	2.9	7.6
Long Island Power Authority																		65	58	43	-25.9	-33.8
Samsung Electronics											73	71	73	70	71	70	76	74	71	76	7.0	4.1
Wachovia								72	73	76	78	79	80	79	76	#					N/A	N/A
Cox Communications																				68	N/A	N/A
WellPoint								NM	NM	NM	NM	NM	69	66	68	67	69	74	70		-5.4	1.4
Verizon Communications								73	71	73	73	70	69	72	70	71	73	71	70	74	5.7	1.4
National Grid									73	75	69	72	65	71	71	71	70	NM	NM	NM	N/A	N/A
UnitedHealth								66	68	64	66	64	68	65	63	72	65	72	70		-2.8	6.1
Blue Cross and Blue Shield								66	70	69	67	68	72	71	73	73	70	68	73		7.4	10.6
Aetna								64	65	66	63	65	65	66	65	70	68	67	67		0.0	4.7
Travelers Group	81	#																			N/A	N/A
Exelon								66	69	71	71	71	70	68	69	70	72	73	70	74	5.7	12.1
Aetna Life and Casualty	73	73	73	#																	N/A	N/A
Nokia											72	70	69	72	74	74	76	73	75	76	1.3	5.6
Motorola Mobility (Google)											70	70	71	72	74	72	76	77	73	77	5.5	10.0
Kyocera											70	NM	NM	NM	NM	NM	NM	NM	NM	NM	N/A	N/A
Comcast								64	56	55	56	58	60	56	54	59	61	59	61	63	3.3	-1.6
Google Plus																	NM	NM	78		N/A	N/A
Company Name	Base- line	95	96	97	98	99	00	01	02	03	04	05	06	07	08	09	10	11	12	13	Previous Year % Change	First Year % Change
Pinterest																	NM	NM	69		N/A	N/A
Twitter.com																	NM	NM	64		N/A	N/A
LinkedIn																	NM	NM	63		N/A	N/A
Charter Communications								63	53	55	56	56	55	55	54	51	60	59	59	64	8.5	1.6
MillerCoors																			81		N/A	N/A
ATT Corp.								62	56	†											N/A	N/A
ATT (U-verse)								NM	NM	NM	NM	NM	NM	NM	NM	NM	72	68	68	71	4.4	-1.4
Verizon Communications (FiOS)																				71	N/A	N/A
ATT (U-verse)																				65	N/A	N/A
Charter Communications																				65	N/A	N/A
CenturyLink																				64	N/A	N/A
Time Warner Cable																				63	N/A	N/A
Cox Communications								NM	NM	NM	63	63	63	63	63	66	67	67	63	65	3.2	3.2
DIRECTV								70	70	72	71	67	71	67	68	71	68	69	68	72	5.9	2.9
BlackBerry											NM	NM	NM	NM	NM	NM	NM	NM	69	69	0.0	0.0
Verizon Wireless											68	67	69	71	72	74	73	72	70	73	4.3	7.4
T-Mobile											NM	64	69	70	71	71	73	70	69	68	-1.4	6.3
Sprint											59	63	63	61	56	63	70	72	71	71	0.0	20.3
Nextel Communications											NM	59	#								N/A	N/A
ATT Wireless											61	#									N/A	N/A
ATT Mobility											63	62	63	68	71	67	69	66	69	70	1.4	11.1
Verizon Communications (FiOS)								NM	NM	NM	NM	NM	NM	NM	NM	NM	73	72	74	73	-1.4	0.0
Company Name	Base- line	95	96	97	98	99	00	01	02	03	04	05	06	07	08	09	10	11	12	13	Previous Year % Change	First Year % Change
Time Warner Cable								63	61	61	60	61	61	58	59	59	61	59	63	60	-4.8	-4.8
The Huffington Post (AOL)									NM	NM	NM	NM	NM	NM	NM	NM	NM	69	69		0.0	0.0
DISH Network								71	68	71	71	68	68	67	65	64	71	67	69	70	1.4	-1.4
Applebee's														NM	NM	NM	NM	NM	77		N/A	N/A
Apple											NM	NM	NM	NM	NM	NM	NM	NM	83	81	-2.4	-2.4
HTC											NM	NM	NM	NM	NM	NM	NM	NM	75	72	-4.0	-4.0
LG Electronics											NM	NM	NM	NM	NM	NM	NM	NM	75	71	-5.3	-5.3
Comcast																				62	N/A	N/A
NationsBank	75	73	68	64	#																N/A	N/A
Staples								NM	NM	NM	NM	NM	NM	77	76	77	81	79	79		0.0	2.6
CVS Caremark												74	78	76	77	77	74	73	75		2.7	1.4
YouTube (Google)																	73	74	73		-1.4	0.0
Wikipedia																	77	78	78		0.0	1.3
Myspace																	63	NM	NM		N/A	N/A
Mobil	80	79	78	78	82	#		^	^	^	^	^	^	^	^	^	^	^	^		N/A	N/A
Facebook																	64	66	61		-7.6	-4.7
Exxon	78	80	79	78	80	#		^	^	^	^	^	^	^	^	^	^	^	^		N/A	N/A
BP	NM	NM	NM	NM	81	#		^	^	^	^	^	^	^	^	^	^	^	^		N/A	N/A
Atlantic Richfield	75	78	72	74	74	#		^	^	^	^	^	^	^	^	^	^	^	^		N/A	N/A
Amoco	81	81	80	79	83	#		^	^	^	^	^	^	^	^	^	^	^	^		N/A	N/A
Target											75	78	77	77	77	80	78	80	81		1.3	8.0
USATODAY.com									71	72	72	72	74	72	73	74	77	76	75		-1.3	5.6
Company Name	Base- line	95	96	97	98	99	00	01	02	03	04	05	06	07	08	09	10	11	12	13	Previous Year % Change	First Year % Change
Microsoft													73	70	69	70	76	78	75	74	-1.3	1.4
Rite Aid												72	75	73	76	76	75	75	77		2.7	6.9
Walgreens												76	76	78	77	77	77	75	76		1.3	0.0
TJX								NM	NM	NM	NM	NM	NM	74	73	78	76	78	76		-2.6	2.7
OfficeMax								NM	NM	NM	NM	NM	NM	76	74	77	74	78	78		0.0	2.6
American Stores	71	73	74	68	#																N/A	N/A
Touchstone Energy																		83	81	83	2.5	0.0
Office Depot								NM	NM	NM	NM	NM	NM	78	75	76	81	79	84		6.3	7.7
Lowe's								75	76	77	76	78	74	75	76	79	77	79	79		0.0	5.3
Home Depot								75	71	73	73	67	70	67	70	72	75	78	77		-1.3	2.7
Gap								NM	NM	NM	NM	NM	NM	75	75	75	74	77	76		-1.3	1.3
Circuit City Stores								NM	NM	73	72	70	69	71	72	†					N/A	N/A
Salt River Project																		82	81	81	0.0	-1.2
Best Buy								NM	NM	72	72	71	76	74	74	74	77	77	78		1.3	8.3
Barnes and Noble								NM	NM	NM	NM	NM	NM	83	83	84	82	79	82		3.8	-1.2
Sears														72	72	74	75	76	75		-1.3	4.2
R.H. Macy	69	#																			N/A	N/A
Red Lobster (Darden)														78	79	80	83	82	83		1.2	6.4
Outback Steakhouse														79	76	77	80	81	81		0.0	2.5
Nestle Purina PetCare									83	83	84	81	82	84	84	86	82	82	83	NM	1.2	0.0
Olive Garden (Darden)														80	82	81	84	82	80		-2.4	0.0
Chili's														75	73	74	78	79	76		-3.8	1.3
Company Name	Base- line	95	96	97	98	99	00	01	02	03	04	05	06	07	08	09	10	11	12	13	Previous Year % Change	First Year % Change
Borders								NM	NM	NM	NM	NM	NM	81	79	81	80	†			N/A	N/A
NYNEX	79	79	75	66	#																N/A	N/A
Chemical Banking	68	70	68	#																	N/A	N/A
Citicorp	73	70	68	#																	N/A	N/A
Pacific Telesis	81	78	80	72	#																N/A	N/A
First Chicago NBD	NM	NM	70	68	#																N/A	N/A
First Interstate Bancorp	71	71	#																		N/A	N/A
Del Monte										84	79	83	82	83	83	80	83	82	86	NM	4.9	2.4
Expedia									80	78	76	79	78	75	77	79	79	77	76		-1.3	-5.0
Orbitz									76	77	75	74	75	73	74	76	75	76	76		0.0	0.0
NYTimes.com									71	70	72	72	72	73	75	73	76	73	74		1.4	4.2
Borden Foods	86	86	84	†																	N/A	N/A
Montgomery Ward	72	72	73	†																	N/A	N/A
MSNBC.com (NBC/Microsoft)									73	74	74	73	72	74	76	73	74	74	73		-1.4	0.0
FOXNews.com									NM	NM	NM	NM	NM	NM	NM	NM	82	82	84		2.4	2.4
Macy's												74	71	75	74	71	76	77	78		1.3	5.4
CNN.com (Time Warner)									72	72	74	72	74	73	73	71	73	74	75		1.4	4.2
ABCNews.com									74	74	74	74	73	74	75	71	75	77	76		-1.3	2.7
Travelocity									76	76	76	75	74	73	75	75	77	79	75		-5.1	-1.3
Ralston Foods	82	79	81	#																	N/A	N/A
JPMorgan Chase											70	70	72	74	73	68	67	70	74		5.7	5.7
Ameritech	81	79	77	73	70	66	#														N/A	N/A
Company Name	Base- line	95	96	97	98	99	00	01	02	03	04	05	06	07	08	09	10	11	12	13	Previous Year % Change	First Year % Change
Promus Hotel	82	80	83	77	78	79	#														N/A	N/A
Packard Bell	NM	NM	71	66	67	66	#														N/A	N/A

Score tables print best in landscape.

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Notes
The ACSI releases industry results monthly and updates the national index quarterly. Baseline measurements are from the summer of 1994.

The "All Others" score for an industry represents the remainder of the total industry market share, less the market shares of the measured companies. This benchmark is an aggregate of a representative number of customer interviews from each of potentially hundreds of smaller companies within the industry.

**The limited-service restaurant industry was not measured in 2004 due to a change in the quarterly measurement system that was in place at that time.